#TeutonicTrinity
Volvo Markets Simplified Identity Against Teutonic Complexities
Whereas the Teutonic Trinity of Audi, BMW and Mercedes go for complexity in their offerings, Volvo aims to attract luxury consumers through simplicity.
Cameron Aubernon
Jun 12, 2015
57
Lexus Europe Boss: Teutonic Trinity "Impossible" To Beat
While American premium brands Cadillac and Lincoln look to the Germans for inspiration — and their places on the podium — Lexus Europe chief Alain Uyttenhoven proclaimed that the Teutonic Trinity — BMW, Mercedes and Audi — were “impossible” to beat on a global scale, settling for fourth if possible.
Cameron Aubernon
Nov 11, 2014
81
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