#Technology

Yesterday, Maybach heralded the arrival of the S 580, with the type of announcement you’d expect if you started at $184,900, or roughly 69 percent of the $269,039 median home price nationwide, according to Zillow.com.

Honda has begun leasing Legend EX sedans with the Honda SENSING Elite safety system in Japan today. The first Level 3 automated technology to be approved in that country, the system includes Traffic Jam Pilot, Hands-Off, and Emergency Stop Assist functions.

What part of autonomous driving is this, being unveiled under the guise of advancing safety and an overarching theme of creating a collision-free society? Honda says Elite is the next generation of Honda SENSING, safety, and driver-assistive tech already available on Hondas worldwide.

Don’t get too excited. Hyundai’s Bayon is at present a European-only crossover SUV that the brand announced today. All-new in the B-segment, Bayon is named after Bayonne, a sought-after vacation destination in the south of France.

The growing popularity of SUVs in Europe was the reason for Hyundai’s introduction, and the forward-motion stance of the Bayon is in keeping with the design characteristics of the segment. Bayon is the seventh new or enhanced model Hyundai has released in the past year.

Pennzoil has announced it will offer carbon neutral passenger car lubricants in North America, starting with their Platinum line of full synthetic motor oils. This is a quantum leap forward for parent corporation Shell to be a net-zero emissions energy business by 2050 or sooner.

Automakers around the globe have been issuing warnings for weeks that the semiconductor shortage will eventually result in fewer cars and leaner profitability reports. But the absent chips are affecting just about every industry producing modern connected devices, creating fears that electronic prices could skyrocket as availability dwindles. Lockdowns effectively crippled semiconductor supply lines right as demand peaked and everyone is starting to get a little worried about how it’s going to impact production in other industries.

The White House is reportedly taking steps to mitigate the issue by tasking Brian Deese (Director of the National Economic Council) and Jake Sullivan (National Security Adviser) with coming up with a solution. It’s also asking embassies to assist chip suppliers around the world however possible and hopefully suss out a way to stop the global shortage. Meanwhile, Deese and Sullivan will be focusing the brunt of their efforts on Taiwan.

In launching the Bolt EUV and EV, leave it up to Chevrolet and Disney’s Imagineers to spin a pretty good tale. Nick Cho, the creator of TikTok, better known as YourKoreanDad, was the host of their launch video.

Battery suppliers LG Chem and SK Innovation have what could be politely described as an intense rivalry. With the automotive industry desperate to secure reliable access to the most essential components for the planned electric vehicle offensive, chemical companies specializing in electronics are very much in demand and they’re all jockeying for power.

On Wednesday, the U.S. International Trade Commission (ITC) sided with LG Chem after it had accused SK Innovation of misappropriating trade secrets pertaining to EV battery technologies. But Ford CEO Jim Farley is asking the South Korean businesses to call a ceasefire and settle things out of court, presumably through the transfer of a large sum of money.

Goldman Sachs is creating a joint venture that will help it capitalize on automotive technology firms while they’re consistently being overvalued on the New York Stock Exchange. Automotive startups have become a hot item, so long as they’re trading on the assumed merits of new technologies, and there’s no shortage of new companies being propped up by established players. The last few years have been a merry-go-round of establishment automakers and financial intuitions investing in startups on the off chance they might have something useful.

Meanwhile, burgeoning electric vehicle companies are using special purpose acquisition firms (aka blank-check companies) to maximize their advantage. Even though some have argued this is being done unfairly, there’s not much accountability in general. The iron could not be more primed for striking if you happen to be one of America’s largest banks.

Actor Will Farrell describes Norway’s EV leadership in one of the more amusing Super Bowl commercials, and how General Motors is looking to change all that here at home.

Amazon’s founder and CEO Jeff Bezos announced today that he will transition to Executive Chair in the 3rd quarter of 2021, with Andy Jassy to replace him as CEO at that time.

Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.

Hawthorne, California-based AEM EV will soon debut an EV conversion control system that increases horsepower when using Tesla’s Large Drive Unit (LDU) base drive.

Splitvolt has answered two major drawbacks to electric vehicle (EV) ownership, slow charging and costly rewiring. Their Splitvolt Splitter Switch is a game-changer, rolling out this week at the virtual Consumer Electronics Show (CES).

The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white.