Toyota to Rivals: Take This Hybrid Tech and Build It

On Wednesday, Toyota announced plans to offer royalty-free access to its cache of hybrid technology patents. While the automaker already licenses aspects of its Hybrid Synergy Drive to other automakers, the new strategy seeks to drastically expand the use of its systems as the world gears up for widespread electrification.

Toyota, cautious as ever, has been understandably hesitant to throw itself headlong into costly BEV development programs. It did have the foresight, however, to jump into hybrid technology earlier than most other manufacturers, and doesn’t want to see that edge lost as battery-only vehicles grow in popularity. Providing open access to the nearly 24,000 patents on hardware used in the Prius and Mirai could help the company stack the deck in its favor.

Read more
  • Dave M. After an 19-month wait, I finally got my Lariat hybrid in January. It's everything I expected and more for my $35k. The interior is more than adequate for my needs, and I greatly enjoy all the safety features present, which I didn't have on my "old" car (2013 Outback). It's solidly built, and I'm averaging 45-50 mpgs on my 30 mile daily commute (35-75 mph); I took my first road trip last weekend and averaged 35 mpgs at 75-80 mph. Wishes? Memory seats, ventilated seats, and Homelink. Overall I'm very pleased and impressed. It's my first American branded car in my 45 years of buying new cars. Usually I'm a J-VIN kind of guy....
  • Shipwright off topic.I wonder if the truck in the picture has a skid plate to protect the battery because, judging by the scuff mark in the rock immediately behind the truck, it may dented.
  • EBFlex This doesn’t bode well for the real Mustang. When you start slapping meaningless sticker packages it usually means it’s not going to be around long.
  • Rochester I recently test drove the Maverick and can confirm your pros & cons list. Spot on.
  • ToolGuy TG likes price reductions.