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The Story Behind The Goosed Suzuki Sales Numbers
Last month, Bertel reported on a Wall Street Journal story that revealed that BMW USA officials inflated sales figures in their zeal to overtake rival Mercedes-Benz in US sales. The automaker was offering dealers cash to basically sell the cars to themselves, under the guise of the units being used as customer demonstrators. The WSJ piece was met with laughter in the halls of car companies, as the practice is common to most automakers. The hilarity has officially ended: a former American Suzuki sales rep was just indicted for wire fraud for conspiring with a dealer to inflate sales figures.
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