#Swag

Recently, august buff book publication Car and Driver published a piece of content dubbed “ How to Pack Like an Automotive Journalist.”

The piece doesn’t appear to be sponsored content – it reads as if C/D polled staffers for recommendations, and followed it up with revenue-generating links for readers to click if they want to buy said items.

When we asked our readers what you wanted us to cover at the 2014 NAIAS media preview, one of the requests was about swag and perks. There was a time, maybe 10 or 12 years ago, when automotive press kits and related items distributed to members of the media at major auto shows were special enough and collectible enough that a decent number of literature and toy dealers would bring entire crews to those shows to get inventory to sell on eBay. The former communications director of the Chicago Auto Show would publicly bemoan the presence of what he called “press kit thieves” who’d manage to get past the credentials committee to get in the show and then out past security with boxes of press kits and cases of die cast models. There were so many things that would be collectible to car enthusiasts one could make a business out of it.

A TTAC contributor who shall remain nameless recently raised an issue at our secret conclave regarding the free gifts that automakers sometimes give out to journalists during press trips. Said writer was due to receive a very big ticket item (less expensive than a Rolex, but more than an iPod) and wanted to know if he should accept or refuse it. The answer, handed down by our very own BS, was “take it – and then send it to Derek so he can give it away as a contest prize.”

Tesla has finally acknowledged the existence of its Model S customers–and it’s about freaking time. It’s been more than a year since I plunked down a $5,000 deposit and officially joined the Tesla family as Model S customer No. P 717. (Projected delivery date: early 2012.) At first, the bennies of Model S ownership were pretty cool. A neck-snapping test drive in the Tesla Roadster instantly persuaded me that electric drive is the future of high-performance driving. An invitation to the grand opening of the New York Tesla dealership, located in the oh-so-hip Chelsea district, featured wine, fancy food, and thin artsy people wearing black. I sat back to await the presumed steady flow of Model S owner communications–technical updates, customer surveys, maybe even a factory tour or a test drive in a prototype for a lucky few of us.

While reading through some of our analysis of Chrysler’s five-year plan, you may have found yourself wondering “what did the Pentastar boyz do to convince you of their company’s viability plan besides flash PowerPoint slides at you for seven hours?” To fully comply with TTAC’s stringent disclosure standards, we present Chrysler’s material compensation for the seven hours that auto journalists most wish they had back.