TTAC Rewind: Double Super Bowl Edition
It's Super Bowl Sunday, so let's have a football-themed rewind instead of a random car review pulled from the archives. Today. we've got a double feature for you -- in case the game gets boring.
Super Bowl LVI Car Commercial Live(ish) Blog
The day is upon us. Madison Avenue rejoices.
Super Bowl LVI airs tonight, and with it comes the commercials. And, probably, heartburn – though I suppose that depends on what you’re eating.
I’ll be posting YouTube links of every automotive (and auto-adjacent) commercial pretty much as they air. Come join the conversation in the comments.
Regarding the game, I have no real dog in the fight (I’m a Packers fan) but as a lifelong Ohioan my heart leans toward the Bengals.
2022 Super Bowl LVI Pre-Game Commercial Roundup
What’s more American than football? Marketing, gluttony, and consumerism have to rank quite highly, I’d imagine. Thankfully, we have a bacchanalia this upcoming weekend that celebrates all four and then some.
That’s right, for those outside the big cities of Los Angeles and, um, Cincinnati who have been caught unaware, the LVI-th edition of the Super Bowl will be played this Sunday, February 13th. As always, marketers will pay for access to those millions of eyeballs, thus the Super Bowl Commercial as its own genre of big-budget short film.
As in years past, this will be a two-part series for TTAC. Today, I’ll post the automotive and automotive-adjacent commercials that have been shared to YouTube. Some of these are the full commercials, while some are teasers. On Sunday evening, come back here for a live-ish blog where I post every automotive and automotive-adjacent commercial as it airs. Stay tuned, as I’ll be posting from a recliner very near to my fridge and liquor cabinet. Once we get into the third quarter there’s a decent chance I’ll make a few humorous typos.
Super Bowl Aftermath — Boss Bust Leads to Ad Pull
Post Super Bowl sickness wasn’t limited to Kansas City Chiefs fans or those tired of seeing Brady and Gronk going to Disney World.
Opinion: Jeep's Super Bowl Ad Won't Unite Us
Last night’s Super Bowl got out of hand about as quickly as the newsman fight in Anchorman: The Legend of Ron Burgundy.
This meant that I, watching the game home alone since Super Bowl parties aren’t safe these days, turned to the ads to keep myself entertained. Sadly, with a few exceptions, most were as stinky as the game itself.
The ones that were supposed to be funny mostly weren’t, the emotional/inspirational ones were mostly fine but unmemorable, and the one that was so bad that I think it was intentionally terrible for the sake of virality was just annoying.
Super Bowl LV Car Commercial Live(ish) Blog
It’s time for football! It’s time for commerce!
I’ll be updating this post with YouTube links to every car (and car-adjacent) commercial as the game goes along. Check back throughout the game for updates as each new ad airs.
2021 Super Bowl LV Pre-Game Commercial Roundup
It’s about that time. It’s the time of year where we gather around the biggest screen in our social group with dozens of our closest friends and/or acquaintances we at least trust to bring the good beer. Time to share all of those great recipes you’ve been working on — whether for guacamole, wings, or a lovely new strain of a communicable disease.
Yeah, let’s not do that. Let’s stay home, make a small batch of guac for your own fam, and spring for the good stuff yourself since you don’t need to account for the one guy who brings a sixer of Natty Light when you’ve stocked the fridge with artisanal growlers.
Since the crowds won’t be too rowdy, you can finally pay attention to both the commercials and the big game. We’ll have live-ish coverage of the automotive-adjacent ads during the game, but as usual, some automakers have released their ads early. Check ’em out!
QOTD: The Most Superb of All?
Yesterday was, in addition to being an excellent palindrome, a pretty big day for sports. With untold million being thrown around by companies vying for attentive eyeballs, our own Chris Tonn offered a roundup of the various and sundry Super Bowl cars ads, leaving us with one questions: what was your fave?
2020 Super Bowl LIV Pre-Game Commercial Roundup
Time to celebrate America, undiagnosed head trauma, and the greatest marketing teams in all the land on Sunday night with the fifty-fourth chapter of The Big Game.
It’s an excuse to eat and drink to excess — but many people don’t need an excuse. More, it’s the one time per year where most people won’t be waiting for commercial breaks to get up and pee, since the commercials are often the best part of the night.
As I have no rooting interest in the game — I’m from Ohio, which means the only truly professional team here isn’t eligible since it plays in the NCAA, and my Wisconsin roots are disappointed in the Packers — you know I’ll be hitting pause on the DVR to re-watch the greatest short films trying to sell me something. And I’ll have my laptop at the ready, posting new commercials as they appear.
Super Bowl LIII Car Commercials Live(-ish) Coverage
Wipe that wing sauce and queso off of your chin. And put a coaster under that beer! It’s time for the Super Bowl – and, for those of you without any rooting interest whatsoever in either team, it’s time for Super Bowl commercials!
2019 Super Bowl LIII Pre-Game Commercial Roundup
It’s time for that great celebration of Americana — the fifty-third Super Bowl. Sunday night, Patriots fans and Patriots haters will come together to watch the season’s championship game, against… a team from Los Angeles? Am I reading that right?
For the rest of us, the Super Bowl is basically a better Thanksgiving. Gorging oneself is expected, of course, but there are fewer awkward conversations with the great-grandmother or that weird racist uncle. And we get to watch TV.
Yeah, for me, the commercials are the best part. It’s an opportunity to celebrate excellence in short-form storytelling — while selling something. Like each of the last several years, I’ll be watching the game with my laptop in my, well, lap, updating a post every time a new car commercial appears. However, many of those commercials have already been teased or released outright prior to the game, and that’s where this preview comes in.
Volvo Urging People Not To Watch the Super Bowl
Volvo is taking a very unique approach to its advertising for the Super Bowl this year. Rather than simply have the network air its commercials during the breaks, it has decided to compete with the game directly for viewership.
Called “The Longest Drive,” the automaker’s smartphone game is reminiscent of dealer and radio contests where people have to keep their hands on the car to win it. The difference here is that Volvo is concerned with your eyes. Participants will compete to log the most amount of time looking at stock footage of the Volvo S60 in the hopes of claiming one as a prize.
Mercedes-Benz tried something similar last year with its digitized “Last Fan Standing” competition. In that contest, people were asked to keep their finger on a Mercedes-AMG C43 Coupe as the company monitored their cell phone, waiting for them to make a mistake. Unfortunately, mistakes were made long before the contest began.
MLK Ram Commercial Cleans Up, Controversy Be Damned
Far be it for us to suggest ulterior motives in an automaker’s marketing strategy (!). Unless you’re living in a primitive earthen hut with no electricity and using a rocky coastline as a latrine, you’ve no doubt heard of the hubbub surrounding Ram’s Super Bowl ad, which placed images of hard-working Americans alongside the words of slain civil rights leader Martin Luther King, Jr.
Oh, and there was a 2019 Ram 1500 in there, too, working hard, as Rams are known to do.
By the time a dejected Tom Brady flew out of Minneapolis in his fashionable dress coat, collar popped, Fiat Chrysler’s “Built to Serve” ad had the Twitterati spinning on the floor, foaming at the mouth. A controversy was born. But is this a rare example of the target of online scorn…winning?
2018 Super Bowl LII Car Commercials – Live(-ish) Coverage!
The Super Bowl LII automotive commercials are upon us.
I’ll be posting them below the jump, in reverse chronological order from their appearance. Keep refreshing your page to see the latest!
Super Bowl LII Pre-Game Commercial Round-up
The day is upon us. The Big Game. And I’m not talking about my daughter’s basketball game from which I’ll be rushing home.
It’s the Super Bowl of big games — also known as The Super Bowl. The one time per year when marketers shake off the rust and bring out the big guns for 30 seconds of expensive glory.
This year, perhaps slowed by a football matchup between two Northeastern teams, there have been few commercials revealed — at least so far — in the lead-up to the game. As I’ve done in years past, I’ll be live(ish) blogging all of the automotive commercials throughout the game, but below I’ll share, in alphabetical order, the ones that have already made their way to Youtube.