#SuperBowlLii

It’s time.

The Super Bowl LII automotive commercials are upon us.

I’ll be posting them below the jump, in reverse chronological order from their appearance. Keep refreshing your page to see the latest!

The day is upon us. The Big Game. And I’m not talking about my daughter’s basketball game from which I’ll be rushing home.

It’s the Super Bowl of big games — also known as The Super Bowl. The one time per year when marketers shake off the rust and bring out the big guns for 30 seconds of expensive glory.

This year, perhaps slowed by a football matchup between two Northeastern teams, there have been few commercials revealed — at least so far — in the lead-up to the game. As I’ve done in years past, I’ll be live(ish) blogging all of the automotive commercials throughout the game, but below I’ll share, in alphabetical order, the ones that have already made their way to Youtube.