#SubcompactCrossovers

After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.

In our last edition of Buy/Drive/Burn, we took a look at three subcompact American CUVs competing at the $25,000 price point. Most of you seemed to agree they were all terrible, but the Trax edged out the Buy in the comments.

Let’s see how you feel about the Japanese competition.

They’re small and space efficient because they’re hatchbacks, and they sell well because they’re called crossovers. Which small American CUV is worth buying with real money if you’ve got a $25,000 budget?

Released in tandem with a series of meaningful updates to the gargantuan Armada, Nissan has decided to give the subcompact Kicks a few embellishments of its own for the 2021 model year. While not nearly as comprehensive as its three-row sibling, the updates similarly build upon the existing platform by making small changes customers were undoubtedly harping upon.

Outside, the refreshed Kicks gets a new grille, fog lamps, tail lamps, updated bumpers, and some optional LED headlights. The combination makes the model look like a baby Rogue and brings it in line with Nissan’s current design language. There are also some novel paint options with the manufacturer likewise allowing customers to order two-tone schemes with a black roof.

The subcompact Hyundai Kona earned itself no shortage of attention on these digital pages after it landed in dealers in February of 2018. Some of that press was, ahem, not favorable to the little Hyundai, which impressed neither in interior volume or in off-roadability.

It’s a subcompact crossover, of course. Its utility will be limited. Still, the Kona proved a success for Hyundai, boosting sales volume for the suddenly-struggling brand and helping get it to where it is today. Despite the pandemic, July saw the model’s fourth-best monthly showing since its debut.

Committed to fielding the freshest lineup around, Hyundai already has changes in store for the Kona. If power was once a concern, a new variant should put that issue to rest.

No Yaris. No Fiesta. No Sonic. No Mazda2. No Fit.

America’s subcompact car segment is decimated. According to Tyson Jominy, the vice president of data and analytics at J.D. Power, 40 percent of last year’s subcompact sales are gone. Jominy doesn’t mean “fewer sales.” He means that the nameplates responsible for 40 percent of the sales are gone.

And is it any wonder? As recently as 2014, subcompact cars produced 3.8 percent of all U.S. auto sales. Collectively, the few remaining subcompact cars now account for just 1.4 percent of the American light vehicle market.

At the current rate of decline, fewer than 1 percent of the vehicles sold in America in 2022 will be subcompact cars. But we all know the current rate of decline is hardly an accurate harbinger. If subcompacts own 1 percent of the market in 2021, we’d be surprised.

In a matter of days, we’ll have a first drive review of the Hyundai Venue for you to peruse. That tiny vehicle’s introduction to the crossover market pertains to this story, as it’s yet another small, cargo-happy vehicle the Ford EcoSport — a vehicle that was aging even before its arrival on these shores — must face in 2020.

As one can expected from a new model-year vehicle, the EcoSport saw a price increase for 2020, but just as suddenly, it didn’t.

The Napoleon complex, of course, is where those of smaller stature overcompensate by being overly aggressive. Named for the legendarily short French emperor (who may or may not have actually been all that tiny), those so afflicted may be excessively loud, with a temper matching their height.

We car enthusiasts tend to anthropomorphize our four-wheeled friends, at the very least giving them names, if not attributing characters and personalities. The original Mini, for example, is frequently compared to an English bulldog.

Thus I feel compelled to toss the Napoleon complex label on the 2019 Mazda CX-3. It’s appropriately tiny, but with spirited handling well beyond the typical in the class. It’s also quite loud.

Not concerned with offering all-wheel drive, Nissan’s recently launched Kicks subcompact knows its ground clearance, styling, and low, low entry price is what customers will take notice of, not its perceived off-road prowess. It doesn’t have any (though on dry and flat boulder-free trails, it would probably do fine).

After Nissan unveiled its pricing in the U.S. and Canada, we noticed that the normal north-of-the-border markup was missing in action. As a result, buying a base Kicks S in Canada is just eight bucks pricier than an American purchase ($17,998 vs. $17,990). Both Canada and the U.S. love their big trucks, I said at the time, but this little ute will do better north of the border.

It’s always nice to be proven right.

Nissan may have discontinued the North American-market Juke earlier this year, but the model remains a popular item in the European market, dating back to its 2010 debut. There, its polarizing looks and role as an enjoyable to drive city car helped keep the model relevant.

As even the freshest of takes can get stale after seven years, the Juke is due for a redesign. But will Nissan change the formula to give the small crossover broader appeal, or will weirdness, once again, rule the day? Considering Americans no longer have to contend with its quirks, as we have the subcompact Kicks working as its replacement, there’s real no reason for the brand to pull any punches. Likewise, Nissan global design boss Alfonso Albaisa’s description of the second-generation model promises anything but an average automobile.

Having already bastardized the Eclipse name by affixing it to a new crossover vehicle, there’s palpable fear within the automotive media that Mitsubishi might try the same with another iconic property. While FTO and 3000GT don’t have the right ring to them, we can imagine trendy performance SUV wearing an Evolution badge — to our chagrin.

In our fantasies, we imagine Mitsubishi bringing back a new, harder-hitting Lancer compact and a menacing mid-sized Galant. Maybe the Starion could even make an appearance. However, those models probably wouldn’t sell outside the Land of Make Believe even if they were stellar models. Sport utility vehicles and crossovers are where the money’s at right now, and cash is exactly what Mitsubishi is after.

Keeping that in mind, a new rumor claims the brand is working with Nissan to get its Alliance partner’s modular platform inside the Mirage, or whatever replaces it. The end result will be a small crossover with sporting pretensions, which doesn’t sound bad in the least.

The phrase “Nisan just built its one-millionth Juke” would probably be the first question on a Voight-Kampff test for automotive lovers residing in North America. The information is totally incompatible with everything you thought you understood about the world around you, and processing it begins scrambling your brain as you frantically hunt for an escape from it. An open window? The sweet release of death?

Relax. While the news is scary and difficult to comprehend, don’t forget that there is an entire world out there with a populace that’s not subject to the same predilections as ours. The Juke may have been too funky to become a massive hit in the United States and Canada, but it had a few good years and Nissan planted seeds all across the globe.

Japanese sales of the model almost matched the U.S., despite having a comparatively minuscule population. Volume also exceeded expectations in Europe, and China has a weird luxury version of the Juke called the Infiniti ESQ. But it wasn’t a good fit for North America and sales suffered as a result, forcing Nissan to call in the Kicks as the Juke’s successor after annual deliveries started plunging a few years ago.

There’s probably no shortage of eyeball rolling over this headline, as manual transmissions wouldn’t be fading out of the marketplace if buyers actually desired one.

Once upon a time, a stick-shift guaranteed better fuel economy, but those days are pretty much gone. It was also a great way to reduce the entry price of a particular model, but automakers’ thirst for larger margins and fewer configurations means what few base, stick-shift models roll off the line are often hidden from consumer view in the real world. This only serves to sink popularity even further.

The ongoing trend has apparently reached the Honda HR-V, which undergoes a mild refresh for the 2019 model year. As part of this update, say goodbye to the six-speed manual in Honda’s smallest ‘ute.

Managing Editor Tim Healey is currently behind the wheel of a new, subcompact 2018 Nissan Kicks in the unlikely and extravagant first drive locale of Southern California, but you aren’t allowed to know how it drives until Friday. Stay tuned for that.

In the meantime, you’re allowed to know exactly how much Nissan’s entry-level crossover costs, and guess what? There’s a value proposition at work. Mind you, there’s no all-wheel drive availability with this little model, which could take it right off many buyers’ must-have list, but Nissan clearly wants to appeal to the cost-conscious consumer who shuns steep and muddy terrain and doesn’t live in the depths of the snow belt.

With its new UX crossover in tow, Lexus now has a utility vehicle competing in every segment. However, it wants to make sure its getting the right customers behind the wheel. If the gargantuan GL is intended for large families with a fair amount of pocket change and an abundance of parking space, the UX is certainly aimed at childless urbanites who want something upscale but haven’t yet amassed the same level of wealth.

Lexus is aiming low for the subcompact luxury crossover’s base price, hoping to tap into the youth market. That’s important because the average owner for a Lexus-badged vehicle is around 60-years old. However, a cheap and youth-oriented vehicle for Lexus doesn’t mean the same thing as it does for Toyota and the MSRP is going to reflect that — despite UX’s downmarket push.