Subaru Goes Big on Electrification in New Plan, Even As CEO Admits EVs Are a Tough Sell

Like it or not, Subaru plans to make up for lost time by delving deep into the world of electrification. In a technical briefing Monday, the automaker outlined a plan to draw 40 percent of its global sales from electric or hybrid vehicles by the beginning of the next decade.

Currently, the automaker only sells the Crosstrek Hybrid, but that will change as its newly strengthened partnership with Toyota starts to bear fruit.

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Crosstrek Hybrid DOA: Subaru Cuts an Underperformer From Its Lineup

It may have replaced Volvo wagons and Saab 900s in the driveways of the middle to upper-middle class, but Subaru couldn’t get its growing customer base to cosy up to its lone hybrid model.

Amid slow sales, Subaru has decided to cut the Crosstrek Hybrid loose, Cars Direct reports. The slightly greener variant disappears for the 2017 model year, meaning the automaker’s lineup returns to strictly gas-only offerings.

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  • Dukeisduke I'll pick up my phone and look at a text or something else while at a red light, but when the light turns green, the phone gets put down.
  • Dukeisduke Haven't some cars been recalled multiple times (replacement airbags being recalled).
  • Azfelix These always looked exciting - like a life-sized Hot Wheels toy. Disclaimer: I prefer Matchbox and Majorette cars.
  • SilverHawk Last week I was run off the road by someone having a pleasant conversation through their infotainment system. They were all smiles as I beat a hasty retreat into the exit lane. They never saw me. This happens often, but there doesn't seem to be an answer to this problem. The need to communicate easily overrides any rules we make. With all our technology, driving is still as dangerous as ever.
  • MaintenanceCosts I will confess to having sent a few "OK" or "there in 3" response texts while stopped at a light or a driveway exit, but anything more time-consuming than that requires that I be parked out of traffic. I spend too much time as a pedestrian to feel OK about it. When you are a pedestrian, you notice that at least a third of the drivers are fully buried in their phones, and wouldn't see you even if you were dressed up in a fluorescent clown suit with a bright green nose. That's irritating all the time but especially when they turn right on red, through occupied crosswalks, without ever looking up.