#Subaru

Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart.

For the past couple of weeks, Wednesday’s QOTD posts have asked a simple question: What was the most overpriced non-luxury vehicle of a given period of time? The first inquiry dealt only with 2019 vehicles, and last week we covered the 2000s — where I picked on the overpriced, retro Ford Thunderbird. Many of you thought I was wrong (I wasn’t). Today, we’ll head back to the decade we all like to discuss — the one that’s popular right now with youths.

It is, of course, the 1990s. I’m already wearing my blazer and shoulder pads.

A vehicle most American enthusiasts would want — or at least claim to want — has undergone an emergency operation. Debuting at the Geneva Motor Show, the revamped Subaru Levorg will no longer thrill buyers in entry-level form.

Counterintuitive? Definitely not, says Subaru. Apparently, the Levorg, which can best be described as a WRX wagon offered in two power flavors, scared buyers away. What else could Subaru do except lower its standard horsepower?

Subaru has unveiled yet another concept wearing the Viziv name. This time it’s called the “Adrenaline” and appears to foreshadow the next Crosstrek. Styling is suitably wild for a show vehicle, but enough of Subaru’s current design language remains to make us believe the model isn’t terribly far away from a production model.

However, no one can say anything definitive. Subaru provided no indication that the vehicle is anything other than an opportunity to test its new design concept — a spin-off of its earlier “Dynamic x Solid” styling theory, which the manufacturer calls the “BOLDER” design philosophy. Bolder is the word for it, too, because the vehicle features a pretty wild roof design and some of the most aggressive panel protection we’ve ever seen on a vehicle not entering a combat zone.

Expanding by leaps and bounds in the new millennium, Subaru effectively quadrupled its share of the U.S. market in the process. However, most of its production growth occurred in the last decade — leading to quality control problems unbefitting for a company that prides itself in sharing the same love as its customers.

Recalls are to be expected. No automaker can escape faulty components forever. But the frequency and scope of Subaru’s recalls (and scandals) over the past few years are especially bothersome, as they hint at an inability to catch mistakes, or perhaps a willingness to cut corners, as the company’s production volume targets the stratosphere. A new recall looming on the horizon will probably be the company’s largest to date.

Automakers across the globe are readying teaser images for models they intend to debut at the 89th Geneva International Motor Show next month. For Subaru, that means the latest addition to its Viziv line of concept vehicles.

While initial Viziv concepts were highly conceptual designs, the line has gradually evolved to deliver models more in line with Subaru’s production vehicles. The 2016 Viziv-7 ultimately led to the creation of the Ascent and both the 2017 Viziv Performance Concept and 2018 Tourer Concept appear to directly foreshadow future incarnations of the WRX. But the new concept is an unknown quantity.

A thought struck me the other day – since joining TTAC, I’ve liked just about every Honda I’ve reviewed. I even found little fault with the Clarity, which I was otherwise neutral towards.

That doesn’t mean I like every Honda. I drove the Fit for 10 minutes at a media event last fall (no review … 10 minutes isn’t enough time) and while I found it pleasant, it didn’t resonate with me the way the first-gen car did. The HR-V is fine, but I don’t think it would be my first choice in that class. I have yet to drive the CR-V and Pilot.

Realizing that I like most of Honda’s present offerings, I started wondering. Were I to work for an automaker, forced to switch vehicles every 60 or 90 days in order to cycle through the lineup, which brand has a roster I like enough that I’d want to rotate completely through?

With the 2020 Legacy gaining improvements in the form of an optional turbocharged engine, many wonder how long it might be until the rest of Subaru’s mainstream fleet offers the manufacturer’s FA24 motor. The Ascent has it, and we already know the Outback gets it in 2020, but what about Subaru’s other volume models? What about the Crosstrek and Forester?

You’ll have to wait. Apparently, some of Subaru’s models are just too dang popular to receive turbo power. Is this a pathetic excuse or simply a grim reality the automaker must confront? Subaru, obviously, claims the latter and we’re inclined to agree, based on recent evidence. But there remains a silver lining; it probably won’t be this way forever.

Subaru landed on these shores with a raft of cars and totally-not-trucks (thanks, Chicken Tax) that were certainly capable when shown a rough road but were, in a word, quirky. Since then, the Pleiades brand has filtered out some of its weirdness in an attempt to capture more customers but – as we will learn – still marches to the beat of its own drummer … or at least to the beat of a flat-four.

What’s changed since our first drive of the Ascent eight and a half months ago? Anything? Did the big Subie acquit itself well during the Polar Vortex? Does our Associate Editor wear army boots?

Subaru’s sales in the United States effectively tripled in the past decade, making it the most important market for the brand by a wide margin. However, the automaker has had to expend quite a bit of energy in its home country of Japan to address recalls and regulatory scandals over the last few years.

While the duality hasn’t caused issues on a global scale, many observers wonder how long its good fortune will last. In America, Subaru is a feel-good brand that uses love as a core marketing concept to improve sales. In Japan, it has become synonymous with overworking employees lacking compensation, regulatory scandals, sudden work stoppages, and recalls. Many believe it’s only a matter of time before Subaru of America will have to contend with Japan’s issues, and evidence exists that problems are already beginning to surface in the West.

The 2020 Subaru Legacy made its debut at the 2019 Chicago Auto Show on Thursday. While most casual observers will probably assume the model has undergone a mild visual refresh, what’s actually on display is an entirely new vehicle.

Whereas previous incarnations of the Legacy provided more of an upscale WRX experience, the outgoing sixth generation saw the car fitted with a livable continuously variable transmission and engine options that moved it away from anything that could be described as truly sporting. Fortunately, Subaru is attempting to remedy that for the 2020 model year.

Few automakers can boast of 85 consecutive months of yearly month-over-month growth, but that’s exactly what Subaru did as the calendar turned from 2018 to 2019. Still, despite the automaker’s impressive performance in the United States, not every model in Subaru’s lineup is a sales stud. There’s always a problem child or two.

As American buyers drain from the passenger car market, Subaru plans to make a pitch for the non-traditional traditional car, unveiling a next-generation 2020 Legacy at next week’s Chicago Auto Show. By the way, you should wish the Legacy a happy birthday today.

January was peppered with claims that the Subaru BRZ And Toyota 86 aren’t long for this world. Rumors, which began spreading last year, stated the models weren’t selling well enough for either brand to rationalize continued sales, and those rumblings came to a head during the North American International Auto Show. There, seemingly every outlet asked engineers and executives what’s to become of them.

This week, outlets began reporting that Japanese automotive tabloid Best Car is preparing an article for its upcoming February issue explaining that Subaru and Toyota have “deviated on their development policies” and plan to break their collaboration on the Toyobaru twins.

Living in Colorado, I see so many discarded Subarus during my junkyard explorations that it takes a very unusual one to make me reach for my camera. An SVX might do it (though not always), or maybe a BRAT (again, not always), or perhaps a Subaru with Saab badges. A really early Subaru, from the Malaise Era days when few Americans took the brand seriously — I think that’s always worth shooting.

Here’s a first-generation Leone that I had to go all the way to Northern California to find.

Subaru has a history of keeping the good stuff in Japan. Eastward-looking rally enthusiasts clamored in the early ’90s for the turbocharged Impreza WRX. Subaru sent us the naturally-aspirated Impreza 2.5RS in 1998. Once the WRX hit our shores in 2000, we saw the more-powerful WRX STi as the forbidden fruit, not to grace our shores until 2004. Countless limited editions, starting with the widebody 22B (a killer on Gran Turismo) and proceeding through several iterations of the S-series, have too been withheld.

No longer.

Subaru finally heeded the call of World Rally Blue-blooded boxer geeks in North America when it revealed the limited-edition STI S209 on Monday. Tweaks, both subtle and not, refine the familiar formula into a more focused performance vehicle.