#Subaru

Subaru has long been a relatively small automaker building products for niche markets. It’s been well-documented how the company, decades ago, specifically targeted certain demographics, becoming wildly popular and inspiring serious owner loyalty. They have done an incredible job doing so, but some more mainstream buyers may still not have the brand front of mind when shopping.

Efforts have been made at more middle-America-friendly fare, most notably the Ascent as their second attempt at the large crossover class which is proving to be a solid, safe choice for buyers. But their bread is buttered with their bread-and-butter smaller cars, much like the 2024 Subaru Crosstrek seen here. And with this redesigned tall wagon, I’m ready to name a new subset of the population that really should be looking at the Pleiades - middle-aged dads.

I was initially going to ask if Subaru should bring back the WRX STI, but I suspect that the answer to that would be a resounding "yes".

Subaru Motorsports has revealed its entrant for the Open 4WD class of the American Rally Association (ARA) Championship. The vehicle is simply being called the “WRX Rally Car” and it’s a painful reminder that enthusiasts haven’t been afforded a hardcore variant of the platform. The ARA racer is effectively what the mind conjures up when trying to imagine a modern WRX STI — a model the fans expected but Subaru elected not to build.

I’ve said it before, but I’m getting old. Rather than comparing daycare centers, I’m visiting colleges. I’ve actually purchased cars in the past for less than I just spent on a prom dress for my eldest daughter. My wife and barber tell me that my hair is thinning.

And I ache. While any leg pain I attribute to an old football injury really dates to a drunken fall over a coffee table while watching the Super Bowl, my daily intake of ibuprofen is considerable. So I’m finding that when shopping for a new fun-to-drive car, a manual transmission isn’t necessarily a must-have. Might as well start fitting me for a tennis-ball-clad walker and pants hitched up to my nipples.

A CVT, however, has never been atop my list of favorite transmissions. They seem to suck all the enjoyment out of driving. But when this 2022 Subaru WRX appeared sans third pedal, I had to do a double take. I suppose the flat-brim-cap wearing, vaping, skater bros have to grow up, too. Did their car of choice grow up with them?

When the Subaru crew showed off the original Crosstrek, it was a lifted and ruggedized version of the Impreza. Now, they’re introducing a Wilderness trim of that vehicle, a – you guessed it – lifted and ruggedized version of the Crosstrek.

This means they’ve Crosstrek’d the Crosstrek.

Today's UCOTD comes to us from Montana. This 2001 Subaru Impreza 2.5RS might be a good way to get AWD for cheap -- if age and high mileage aren't a concern.

As February ends, we look back a couple of weeks to the 2023 Chicago Auto Show on our latest podcast.

Toyota and Suzuki are rumored to be collaborating on another lightweight, mid-engine sports car with some help from Daihatsu. While nothing has been confirmed, the model is presumed to be a successor to Toyota’s MR2 (pictured) – as the automaker has offered numerous hints in the past that the little two-seater (or something inspired by it) would eventually enter into production.

Amid a digital backdrop showing stark b-roll scenes from various National Parks, under a cloud of smoke haze and inexplicable soap bubbles, and flanked by a booth filled with rescue puppies, the 2024 Subaru Crosstrek compact crossover was revealed today at the Chicago Auto Show. While this third-generation crossover does not look markedly different from the prior model, perhaps the most notable announcement was that production of some Crosstrek models will be shifted from Japan to the venerable Subaru of Indiana Automotive plant in Lafayette, Indiana.

It's that time of year. Time to look back, take stock of the year that's just passed, do some self-reflection, and think about the best and worst cars we drove in 2022.

If you purchased a new Subaru Ascent within the last few years, you may want to consider checking its recall status. The manufacturer is worried that 272,000 examples of the SUV could pose a fire risk and is recommending owners park them outside until inspections can be conducted. Though the turnaround should be relatively short, as Subaru already seems to be aware of what’s causing the problem.

Gymkhana craziness is always fun to watch, and this year's edition sees Travis Pastrana going nuts in Florida.

By the early 2000s, Fuji Heavy Industries was raking in fat piles of yen by selling slightly lifted Subaru Legacy wagons with plastic cladding, weather-band radios, and a general air of outdoorsiness. The real money, though, would come from selling SUVs in North America, and so the Legacy chassis got the growth-hormone treatment and a truck-inspired body. This was the Subaru B9 Tribeca, which made its debut as a 2006 model.

Hello from sunny Southern California. You may notice a later-than-usual posting schedule today and tomorrow as we work our way through the LA Auto Show -- we're sorta working on West Coast time.

Which brings me to the QOTD -- what debut from this show has you perking up?

Attention, Midwest-based Subaru fans.