#SpeedLimiting

Volvo has burdened itself with the unrealistic duty of ending fatalities in its cars. While an admirable goal, eliminating roadway mishaps in their entirety is an exceptionally tall order. We’ve often wondered how the company intends to progress toward its zero-death target. The automaker has already said it intends to reduce speeding by limiting the top speed of all models to 112 mph.

On Wednesday, the company said it will introduce an orange “Care Key” that allows owners to apply whatever maximum velocity they desire (below 112 mph) and an in-car camera system designed to keep you from misbehaving behind the wheel. Volvo’s commitment to safety seems to exist without boundaries, but it leaves us wondering how far is too far.