#SpecialEditions

Faced with a tough market, what’s an automaker to do when trying to make noise in a crowded arena? Introduce a special edition, of course.

Fiat’s done just that with its 2018 Fiat 500 Banana Cabana Urbana Edition. The company is dropping this version of the 500 at this week’s New York Auto Show.

Once upon a time, special edition vehicles were about added performance or cramming in so much luxury you could probably attach a noble title to your name without anyone batting an eye. “Well, he does drive a Cadillac Seville Gucci Edition. I can probably call him Duke from now on if that’s really what he wants,” they would say outside the strip club you owned.

Of course, there were also gimmicky, just-for-fun special editions like the jean-seated AMC Gremlin by Levi and multi-colored Volkswagen Golf Harlequin. But things have changed. For the most part, those limited trims feel kind of like the McRib or that weird flavor of Doritos you come across once in a blue moon. You’d be hard pressed to identify them as unique upon flavor alone, but there is something about their limited nature and novelty that makes them irresistible to some.

This is especially true of modern day trucks. You can get all the hardware you want by optioning a pickup carefully, but you can’t get the special edition title that kicks it up a notch and helps it stand out in the parking lot. That’s why there are so many limited-run trucks. If you want one that proclaims your love of horses, Ram now has you covered.

It didn’t enjoy a long life, especially here in North America, and it didn’t make it through that short time span without an embarrassing engine defect, but good luck finding someone who’d turn down a hoon session in a Ford Focus RS.

As the king of all hot hatches, the Focus RS gave enthusiasts a sensible five-door for shuttling their kids to school and the ability to shred four tires into coleslaw on the trip home. Well, get ready to pick up a shovel. The Focus goes into its grave on April 6th, and the model line’s future has never looked shakier.

Yesterday, Steph Willems reported on a dealer in the northern province of Minnesota that’s offering a dreamy Seventies stripe package for newer Chevrolet Silverado pickups. The package includes the mandatory stripes, vintage tailgate lettering, and “Cheyenne Super 10” badging. The internet is most pleased with the offering.

I was mostly underwhelmed, and felt the need to share with you a real dream pickup from the Seventies. He’s a special luxury Sierra, but you can call him Gentleman Jim.

For over a decade, the Porsche 924 remained the brand’s entry-level sports car. During its 12-year run, Porsche shifted over 121,000 examples, meaning the normal 924 is not uncommon today and your local Craigslist probably has one for sale.

But what we have here is a special edition 924 that encourages you to buy vermouth while you’re out for a drive. This 924 is the Martini Championship Edition.

In the car world, Pope Francis is most famous for abandoning the popemobile to drive himself around in various small hatchbacks. Perhaps thinking he was an automobile enthusiast, Lamborghini gifted him a white Huracán RWD Coupe with gold detailing to match his catholic dressings on Wednesday, just outside the Vatican hotel where he lives.

Unfortunately, while he blessed the crap out of the car, he doesn’t want to keep it. Instead, the church will auction it off to fund the Nineveh Plains Reconstruction Project — a group primarily focused on helping women who were victims of trafficking at the hands of ISIS.

While we wish they would have orchestrated a photo shoot where His Holiness performs a burnout, turning to the camera to look over a pair of wraparound sunglasses whilst uttering “Good God,” we understand he’s supposed to remain reverent — or whatever. It just seemed like a missed opportunity and could have upped the resale value of the car the pontiff laid rubber with. Besides, it would have been for a good cause.

Alert readers will recall your humble author’s fleet currently includes a bright red, eight-year-old Ram 1500 Sport 4×4. There is nothing wrong with this truck. It has an acceptable level of technology, hauls our 8,600lb RV trailer without complaint, has never once left me stranded, and is mechanically similar to a new Ram 1500. Plus, despite such luxuries as heated and ventilated leather seats, it is agricultural enough to be fixed with a hammer.

So why does the never-ending parade of Ram special editions make me want to head to my local dealer and investigate financing options? Because FCA knows their customers, that’s why — and with this Hydro Blue Sport, it proves they know them well.

I’ve already made the case against Aston Martin using Tom Brady as a brand ambassador. However, after months of marinating in a pool of semi-rational anger, I came to the realization that not everyone would view it as a step down from James Bond.

Brady was chosen specifically to appeal to the United States because Aston wants to bolster sales in North America. His eerily straight teeth and All American Good Looks™ were a marketing selection, albeit an incredibly boring one.

While I prattle on endlessly about how unsettling I find the man, what I find particularly bothersome is that we’re supposed to presume Brady is an automotive enthusiast and ambassador of good taste. However, I’ve never seen him doing guest spots on motoring shows and his penchant for the finer things appears to be nothing more than a byproduct of his being successful. So, when Aston announced the $360,000 car he spent five months helping design was finished, my eyes rolled so far back into my head that it induced a nose bleed and I subsequently passed out.

It has become increasingly evident that America’s compact sedan consumers aren’t terribly interested in a semi-premium-branded version of a previous-generation Honda Civic.

Shocking.

But for 2018, the Acura ILX gains a new Special Edition. Ah, that’ll do the trick.

For the 2017 model year, Ford decided to discontinue the color green in the Mustang’s paint palette. Called “Guard,” the tone was a faintly metallic deep green and it was as savory to the eyes as it was rare to see on the street. Fortunately, the automaker is returning the hue to its pony car for 2018. However, it looks like it will only be available on a special edition model known as the “Bullitt” — meaning Steve McQueen’s green machine is also making a return to the lineup.

While not the same 1968 Ford Mustang 390 GT fastback from the titular film, Ford has twice offered homage editions of contemporary models. The first movie-inspired Mustang arrived in 2001, with a second launching in 2008.

Earlier this year, Dwayne “The Rock” Johnson posted a video highlighting his role as Ford’s new brand ambassador, with sketches of the current-generation green Mustang adorned with Bullitt-like trappings seen in the background. It was a clever publicity stunt and we figured it was just a matter of time before the automaker made an announcement.

There’s a bit of a history with Rare Rides entries featuring Pontiac models. First was the awesome all-wheel drive 6000, with a Pepsi Edition Grand Prix following on its heels just three days afterward. Now, three months have elapsed since we last saw a Pontiac on these pages — far too long!

Bend the knee, for the Richard Petty Pontiac Grand Prix SE has arrived.

My previous Question of the Day focused on your favorite special-edition vehicles, where I so kindly jarred your memory of the excellent Mercury Villager Nautica and GMC Jimmy Diamond Edition. Both of those vehicles showcased enough delightfully distinguishing features that I had to recommend them as prime examples of doing special editions right in the ’90s and early ’00s.

But not all special editions are worthwhile. There are plenty of ill-conceived, silly special editions out there, crapping up the aesthetic of everything in their vicinity. Some look too of the moment when most of those moments certainly don’t deserve memorialization.

Which brings me to my question for you today: What’s the lamest special edition?

Yesterday’s post about the excellent Bill Blass Lincoln Continental Mark V got me thinking: Maybe I could wear a white, double-breasted suit with gold buttons to work inquire about the multitude of other special editions for the Question of the Day today.

Like Mr. Casey mentions, Lincoln used special editions from the ’70s through the ’90s, which is about the same time (give or take) other manufacturers were doing the same thing.

So tell me, what’s your favorite special edition?

As we reported in the middle of the night, Fiat Chrysler Automobiles will show two new Ram special edition pickup trucks at the 2017 Chicago Auto Show this week.

One truck brings the 1500 Night package to the 2500 Heavy Duty. The other is the Ram’s 1500 Copper Sport.

Or is it?

Hours after the embargo lifted and Matthew Guy’s story went live on TTAC, we received a press release from Fiat Chrysler Automobiles Canada’s PR department. Our eagle-eyed managing editor, Mark Stevenson, noticed something peculiar.

“New Limited Edition 2017 Ram 1500 Copperhead Sport Launched,” FCA Canada announced.

And why won’t the Copperhead Sport be the Copperhead Sport in the United States?

Don’t blame Steve Earle. Blame ZZ Top frontman Billy Gibbons.

Jeep’s JK has been around for a decade, and its parent company is now doing everything in its power to maintain consumer interest in the outgoing model before the next-generation JL shows up next year. While offering limited edition vehicles has become a time-honored tradition for Jeep, this send-off for the current Wrangler is ridiculous.

The company will offer as many as twelve “special” editions of the Wrangler over the next handful of months.