#South

“Washington is not a place to live in. The rents are high, the food is bad, the dust is disgusting and the morals are deplorable. Go South, young man, go South and grow up with the country.” —Not Horace Greeley

Subaru generates 60 percent of its global sales in the United States. For a Japanese brand that still relies on imports for half of its volume in its largest market, Subaru knows that 60-percent reliance on America is way too high.

Subaru needs strength in other markets. Subaru needs to diversify its portfolio. Subaru needs another America.

Unfortunately for Subaru, history suggests the brand won’t quickly find strength in other markets. History suggests Subaru’s attempts to diversify its portfolio won’t succeed.

Fortunately for Subaru, however, there is more America.

“It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s Sun Belt,” Yasuyuki Yoshinaga, CEO at Subaru’s Fuji Heavy Industries parent company, told Bloomberg.

In other words, Subaru wants to add some New Orleans to its order of New Hampshire; Burlington with a side of Birmingham; Kennebunkport supplemented with a dose of Port St. Lucie.

Hi folks. My name is Daryl Horton and I run an auto recovery company out of Tallapoosa, Georgia. It’s a nice little place on the very tip of southern Appalachia that I always like to call a “big small town.”

We happen to have about 3,000 people in the city limits and about 30,000 more in Haralson County. The county pretty much stretches like an angry copperhead from the border of Alabama to the outskirts of Atlanta, thanks to the South’s unique killer combo of old liquor laws and modern day politicians. I always tell folks that we may someday run out of jobs in Tallapoosa, but we most definitely will keep on having snakes whether they’re in the bottle or out walking around!

Anyhow, life has always been a bit interesting out here. I grew up in Tallapoosa and my mom, who worked as a secretary at the nearby elementary school, made sure that my two sisters and I would become straight arrows. She loved us, but cars brought on an entirely different range of emotions in my mom.

Hate at best, and extreme rage at worse.