Afeela Disturbance in the Force: Sony Honda Mobility Unveils New Prototype at CES

We’ve been hearing about a supposed Honda-Sony EV project for a long time, but it finally appears there’s something real to talk about. The duo used CES 2023 as the launchpad for their new EV prototype, dubbed Afeela. 

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Sony Launching Electric Car Company, Showcases Second Vehicle

During Sony’s keynote presentation at CES 2022, the company revisited the VISION-S 01 sedan it had previewed in 2020 only to follow up with the new VISION-S 02 crossover (above) and the announcement of Sony Mobility. While Apple has been flirting with building an automobile for years, Sony has actually decided to roll the dice by launching a new company and even has functional prototypes to help woo the public.

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Sony Vision-S: A Car From the Maker of the Walkman

When it comes to forward-thinking concept vehicles, “vision” ranks among the most popular words used by automakers to convey their futuristic aspirations to the general public. Among real-world production models, the letter “S” best signifies a vehicle either at the top or bottom of its game. There’s no in-between when it comes to S; it’s either Sport, or base.

So it’s forgivable if the reader finds the name bestowed on a prototype vehicle launched Monday night at the Consumer Electronics Show to be both generic and instantly forgettable. But the Vision-S is real, and it was built by a company best known for putting music in the hands of the teeming masses, not cars.

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Ecto-1 and the Working Cadillac

You have to hand it to Lego: years after the patents on their plastic interlocking bricks expired, the company has become expert in parting kids of all ages from their cash. The Lego Movie, a concept that would have boggled the mind of any child of the ’80s, is a certified blockbuster. The Lego Harry Potter and Lego Star Wars video games – that’s a game of a toy of a movie, if you’re counting – are best-sellers across multiple platforms.

Now there’s this, an assemblage of beige-overalled 1980s misfits rendered in blocky, multi-part format, ready to do battle with spectres while making off-the-cuff quips. Talk about shut up and take my money: the Lego Ghostbusters set is relatively affordable, at just under fifty bucks, and is everything you were hoping for. By June, thousands of them should be parked proudly on the desks of all kinds of dudes who are far too old for this sort of thing. I’ve already cleared a space on mine.

The centrepiece of the set, aside from minifig versions of Venkman, Stantz, Zeddemore, and Spengler, is the gloriously recreated Ectomobile – Ecto 1. Thirty years ago this year, the white and red original burst on-screen, sirens blaring.

As a fit for the role, the Cadillac might have been an even better casting choice than Bill Murray as Venkman. When there’s something strange in your neighbourhood, you know who you’re gonna call.

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Videogame Review: Gran Turismo 5 Prologue (GT5P)

Before landing a part-time gig as an automotive test monkey, I cut my teeth driving virtual cars on Gran Turismo 4 (GT4). Developer Polyphony Digital’s attention to detail was startling. You could/can feel subtle differences between ostensibly similar cars, such as an ’89 and a ’93 Mazda Miata (hint: chassis rigidity on the older car sucks). Sure, GT4’s artificial intelligence was a joke. And the lack of damage was mildly disappointing. But it was a great game, except for the understeer . . . the terminal bloody understeer.

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  • FreedMike Meanwhile...Tesla's market share and YTD sales continue to decline, in an EV market that just set yet another quarterly sales record. Earth to Musk: stop with the political blather, stop with the pie-in-the-sky product promises, and start figuring out how to do a better job growing your business with good solid product that people want. Instead of a $30,000 self driving taxi that depends on all kinds of tech that isn't anywhere near ready for prime time, how about a $30,000 basic EV that depends on tech you already perfected? That will build your business; showing up at Trump rallies won't.
  • 28-Cars-Later "Here in Washington state they want to pass a law dictating what tires you can buy or not." Uh, waht?
  • Tassos NEVER. All season tires are perfectly adequate here in the Snowbelt MI. EVEN if none of my cars have FWD or AWD or 4WD but the most challenging of all, RWD, as all REAL cars should.
  • Gray Here in Washington state they want to pass a law dictating what tires you can buy or not. They want to push economy tires in a northern state full of rain and snow. Everything in my driveway wears all terrains. I'm not giving that up for an up to 3 percent difference.
  • 1995 SC I remember when Elon could do no wrong. Then we learned his politics and he can now do no right. And we is SpaceX always left out of his list of companies?