#Silverado

There’s a chill in the auto industry that wasn’t present a year ago. Sales are down compared to this time last year, with only a select few automakers posting year-to-date gains. Among members of the Detroit Three, volume loss is the order of the day.

Over the first three months of 2019, Ford sales sank 1.6 percent, General Motors sales declined 7 percent, and Fiat Chrysler volume dropped 3 percent. While the long-predicted slowdown is upon us, rivalry in the lucrative full-size pickup segment has never been hotter — and the battle for second place among the top three truck nameplates shows no signs of ending.

While diesel may be deader than disco in the passenger car segment, it is rolling plenty of coal in the half-ton pickup truck class. Once the domain of heavy duty rigs, oil burners are now snaking their way under the hoods of consumer-grade trucks.

We’ve known for a spell the output of Ford’s half-ton PowerStroke, as we have with Ram’s on-again-off-again EcoDiesel. Now we learn GM’s rating and, compared to that pair of competitor mills, it can brag about being best in class.

With full-sized pickups replacing luxury vehicles for many Americans, fancy crew or double cab trucks have become so popular, General Motors didn’t even bother introducing a standard cab variant of the 2019 Chevrolet Silverado at launch. Hopefully, you weren’t one of the poor schmucks who ended up being laughed out of their local Chevy dealership over the holidays while on a noble quest to bring home a new, reasonably priced pickup from the current model year.

Assuming you weren’t, or were and didn’t purchase from a rival manufacturer, we bring good tidings. Standard cab Silverados should start appearing on dealer lots relatively soon.

With passenger cars deserting the ranks, the battle for sales and profit in Detroit will be waged almost solely with trucks. You’ve already seen what General Motors has in store for HD truck buyers, and Fiat Chrysler’s expected to reveal its own alternative to Ford’s Super Duty line before long.

However, as lucrative as half-tons and HDs are, GM’s looking forward to challenging Ford with its new, medium-duty Silverado line, revealed earlier this year. With this truck, The General hopes to turn medium-duty sales into commercial demand for lower-rung pickups and SUVs.

When I was a wee lad, a four-cylinder full-size pickup was an unheard of idea. Truck buyers looked askance at any gas engine that wasn’t a V8. That’s obviously changed in recent years.

While I’ve already had a crack at the redesigned Silverado in Wyoming earlier this year, that drive focused on the V8s. So Chevy brought media to suburban Phoenix for a go-round in the four-banger, with the Chevrolet Colorado Bison also on hand to test (more on that next month when the embargo lifts).

When Canada’s Minister of Environment and Climate Change, Catherine McKenna, infamously tweeted her country’s congratulations to Syria’s despotic leadership for its commitment to fighting climate change (a tweet reviewed and approved by 31 civil servants), it became clear that, for some, the environment ranks higher than anything else.

In the military world, it’s true that armies and their suppliers are often not nearly as concerned about the environment as their country’s leaders, but green vehicles are making tentative baby steps into this arena. At GM Defense LLC, zero-emission vehicles are a top field of focus, but the lakes and the frogs and the trees aren’t exactly top of mind. Rather, there’s practical military attributes to be found in green vehicles, and that’s why there’s a second zero-emission Chevrolet concept rolling out of the automaker’s defense arm.

Is the American public ready to accept a full-size pickup truck equipped with a four-cylinder engine under its squared-off hood? GM sure hopes so, as a turbocharged 2.7-liter is set to be the base motor in two of its Silverado trims: the LT and RST.

The EPA has now rated the thirstiness of the new mill, which is set to be one of six (count ‘em) available across all eight trims of the 2019 Silverado.

These twelve calendar months of 2018 could be called the Year of the Truck, given the number of new models we’ve seen from major players. Even those that aren’t majorly reworked have gotten some measure of refreshment either in the form of a newly rated top engine (Ford) or snazzy color-keyed trim (Toyota).

We visited the 2019 Chevrolet Silverado 1500 Work Truck much earlier this year but, at the time, there were few details in terms of powertrain or price. Those areas have since been addressed by The General, leading me to the question: does the least-expensive Chevy full-size retain its spot on our Ace of Base list?

More than a million, actually. A recall of 1,015,918 Silverado and Sierra pickups, plus their full-size SUV cousins, was issued yesterday by folks at the National Highway Traffic Safety Administration.

This recall affects machines from the 2015 model year. They are being summoned to repair centers thanks to electrical and software issues that could play havoc with the power steering system.

One of the most recent “truisms” kicked around regarding the automotive industry is that there are very few “bad” cars and trucks.

In other words, no matter what vehicle you buy, it’s likely to perform its intended purpose well, offer decent reliability, and not be too punishing to drive.

The flip side is that if almost every vehicle is “good,” then for one to stand out from its competitors, it needs to be even better.

That’s the problem Chevrolet faces with its redesigned 2019 Silverado. Being good won’t be enough, not in a segment in which the Ram 1500 garners accolades from keyboard warriors like myself for its interior design and the F-150 remains wildly popular (and just offered customers a diesel variant).

Full-size truck buyers looking for the latest thing are spoiled for choice this year. Besides an all-new Ram 1500 (currently unavailable with a V6) and the usual offerings from Ford, there’s a next-generation Chevrolet Silverado and GMC Sierra arriving this fall.

Unlike those other models, the GM twins went somewhere full-size truck builders fear to tread: the land of four-cylinders. Looking at GM’s newly released price list for the 2019 Silverado, it’s clear the new 2.7-liter turbocharged inline-four stands to save buyers money in more ways than one.

It seems we stood and talked like this, before. We looked at each other in the same way then. But I can’t remember where or when… no wait, I remember it perfectly well. It was eight months ago when I asked you to help me pick a perfect pickup. I ended up with a 2017 Silverado LTZ Crew Cab 6.5′ bed with Max Tow package and the 6.2-liter engine. Not all of you approved.

The Silvy ain’t going nowhere, but there might be space in the driveway for a second truck starting in the spring. Just like last time, I’m going to set some loosely-defined rules — but this time the rules will be very different.

I left Detroit at 4:51AM on Tuesday morning, pointed south for a three-hour drive that would terminate with the beginning of my workday. I could have taken the morning off, but I like to surround my auto shows with a little bit of deliberate misery, lest I inadvertently become too comfortable in the entirely artificial universe of public relations and journalist-pampering that seems to gain steam every year even as the rest of the event comes to resemble the petal-dropping Enchanted Rose in the spare wing of the Beast’s castle. Thus the 4 AM wakeup and the trudge out to the frozen parking lot, hunchbacked with suit bags and audibly creaking from every joint, Danger Girl trailing behind me with the wide-eyed stare common to prisoners of war and victims of spousal abuse, even if it’s mostly musical in nature.

We were not the only people starting our morning, and our truck, before dawn. Long-time TTAC readers may remember that General Motors and a few other automakers pay the travel expenses of quite a few autojournos in exchange for obtaining control of their narratives. Most of them arrive a few days before the actual show, all the better to maximize the free meals and curated experiences. On Saturday, while my son and I were driving up to a skatepark in Cleveland for an evening’s worth of BMX riding, I’d seen a former colleague of mine whining on Instagram about the less-than-five-star nature of his complimentary accommodations at the GM Renaissance Marriott. The only way I could think of to register my disappointment was to change my own hotel reservation to the absolute cheapest room available on Hotels.com: $47 a night for the Allen Park Motor Lodge.

The motel, and the room, turned out to be kinda-sorta okay, although the bed didn’t really make the grade for two people with a hardware store’s worth of screws and bolts in their bones. Here’s the interesting part: I’d expected that most of my fellow motel-dwellers would be engaged in some form of recreational depravity, but in actuality the bulk of them were construction and service-industry workers taking advantage of the weekly rates. They were early to bed and early to rise. Our work-truck white Silverado, parked in a line of pickups that stretched all the way across the motel’s road frontage, was notable only for being slightly newer than the rest. As we backed out of our spot, I saw a few Carhartt-clad fellows trudging out to the Colorados and F-150s and Rams, tool belts slung over their shoulders, rubbing their eyes and exhaling cloudy yawns of crystallized steam towards the moon.

Back to life, back to reality. But there was a bit of irony in it for me, because this Detroit show was the first one in a long time to acknowledge the connection between the polished artifice of the press-event turntable and the early-morning trudge to one’s truck.

This week in Detroit was, in a pleasant reversal of years past, all about pickups. Sure, there have been plenty of truck displays at past shows, but I’m struggling to recall the last time two of the Detroit Three unveiled a significant revamp while the other trumpeted a noteworthy new engine.

The one that made me sit bolt upright in my chair was not a top rung Limited from Ford, Laramie from Ram, or High Country from Chevy, although those are tasty trims indeed. No, the version which captured my attention is the one shown above: the poverty-spec Work Truck.

It’s NAIAS week in Detroit, signaling a parade of press conferences and more shrimp than what’s found in all the North Atlantic. While buzzwords this year are “mobility” and “disruption,” the Detroit Three still found time to show us new versions of machines in my favorite segment, the full-sized pickup truck market.

Chevy showed off a new Silverado with an octet of trims, Ram dropped its new non-Freightliner pickup, and Ford promised an oil burner for the F-150.

Now we’ve seen them all, here’s my question to you: if forced to choose one, what would you select?