#SierraClub

The builder of the world’s best-selling vehicle, which just happens to be a large truck, finds itself in the crosshairs of yet another environmental ad campaign. Like past campaigns against the automaker, the coalition of four leading environmental groups claim Ford’s commitment to the environment pales in comparison to its thirst for profits.

Oh, and Ford Motor Company might as well change the name on its logo to “Trump.”

That’s what readers of The Detroit News and Detroit Free Press read on Saturday morning, after the Sierra Club (which is not a British Ford fan group, to be clear), Greenpeace, Safe Climate Campaign, and Public Citizen ran giant ads in both newspapers slamming the automaker for backing the Trump administration’s planned rollback of fuel economy standards.

Whoa, whoa, whoa, take it easy, Ford responded.

Fifteen leaders of environmental and health groups signed off on a letter sent to environmental regulators Dec. 18 asking officials to fully punish Volkswagen in response to Tesla CEO Elon Musk and others asking authorities to push for electric vehicles instead.

The letter, which was signed by the policy director for the Coalition for Clean Air and the director of the Sierra Club California, among others, calls for “vigorous enforcement of both criminal and civil laws” to deter actions like Volkswagen’s cheating of diesel emissions tests.

The California Air Resources Board and the U.S. Environmental Protection Agency revealed in September that Volkswagen admitted to fitting nearly 500,000 cars in the U.S. with an illegal “defeat device” designed to cheat emissions tests. In November, the agencies said an additional 85,000 cars with 3-liter diesel engines were cheating too.