#ScottMonty
Ford Ramps Up Facebook Ads In An Effort To Be "Social", BUYS ALL THE AD SPACE
Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.
Derek Kreindler
May 16, 2012
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