#SanAntonio
Toyota Tacoma Production Is Maxed Out As The Midsize Pickup Truck Category Rapidly Expands
America’s midsize pickup truck segment grew 19 percent in the first seven months of 2016. But as demand for midsize pickups expands throughout the remainder of 2016, it’s increasingly unlikely that the Toyota Tacoma will be able to make the most of the heightened interest.
Tacoma inventory has been tight for months, requiring Toyota to take full advantage of very specific modifications put in place at the San Antonio, Texas, and Baja California, Mexico, production lines a number of years ago.
No longer does a Tacoma roll off the San Antonio line every 65 seconds — it now takes only 60 seconds. There’s even a Saturday shift that drives the San Antonio plant up to 123-percent capacity.
Toyota Ramping Up Tacoma/Tundra Production, and There's 'Flexibility' in the Lines
Toyota’s Senior Vice President for Operations Bob Carter has been quite the chatty cathy Thursday. According to Reuters, the automaker is planning to boost production of its Tundra and Tacoma to help meet demand for trucks next year, in part, because supplies of the trucks are so low today.
Toyota has roughly 20 days supply of its Tundra and only 10 days supply of its new Tacoma, which has sold like hell since it was introduced last month.
“If you were to ask any of our U.S. dealers what they want, I’d say every one of them would say ‘More trucks,'” Carter told Reuters. Or more Tacomas?
Toyota Considers Increasing Capacity at San Antonio Truck Plant as Tundra Sales Climb
Toyota is examining the feasibility of increasing capacity at its San Antonio factory that assembles fullsize Tundra and compact Tacoma pickup trucks, according to a report by Automotive News. Operating two shifts plus overtime and Saturdays, the plant has a capacity of 250,000 units. Toyota’s Tijuana, Mexico plant puts together knockdown kits of the Tacoma, adding another 50,000 units, most of which go to the local market or to Canada. Fay said that fiddling with the assembly lines could add ~7,000 trucks to each plant’s output, but the total of 307,000 units may not be enough for the North American market as sales of the Tundra have rebounded for the past couple of years after a three year slump.
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