#SalesTargets

You read on Friday how Subaru exceeded its U.S. sales goal for 2019 by 117 vehicles, pushing its American volume to the highest point in the automaker’s history — up 2.9 percent from 2018, and more than 200 percent greater than its tally just a decade prior. A hard thing to achieve in a market that cooled off in 2019.

Subaru doesn’t see last year as a high water mark, however. For 2020, the brand has even loftier expectations, but everything will have to fall into place for it to happen.

Volkswagen doesn’t make much of a fuss about becoming the world’s largest automaker these days, mainly because it’s already cleared that hurdle — and in the wake of the diesel emissions scandal, no less. In the United States, however, one long-helg goal remains elusive: reaching a 5 percent market share.

While the automaker claims its top priority is shoring up its U.S. business with new, Americanized product, old dreams die hard. VW still wants the kind of market share it enjoyed in 1970, but it’s not even halfway to reaching that goal.

From the depths of the recession to 2016, Nissan’s U.S. volume doubled — from a six-year low of just over 689,000 vehicles in 2009 to over 1.4 million last year. Not a bad track record for any automaker.

However, as the sales landscape cools off after the post-recession boom, Nissan’s new leader feels it’s a better idea to hold a steady course, rather than gunning the sales throttles to meet a pre-selected sales target. In fact, those targets are now a thing of the past.

There’s no shortage of uncertainty afflicting the auto industry these days, but Hyundai Motor Company is facing 2017 like a tense office worker determined to put on a brave face around its colleagues.

After seeing its 2016 delivery targets swamped by a wave of market reality — and after canning the CEO of its American division for missing his own targets — Hyundai claims the gray skies will clear up in the New Year.

It’s easy to understand Toyota’s enthusiasm for selling 9 million hybrids worldwide since 1997. (Well, 9.014 million, but who’s counting?)

After all, have you sold 9.014 million hybrids? Don’t lie. You haven’t.

Toyota’s announcement comes as the world’s largest automaker accepts a challenge (from itself) to bring the total number of hybrid models sold to 15 million by 2020. It will do that by introducing more hybrid versions of its vehicles, then selling — it hopes — 1.5 million of them each year.

Volkswagen USA CEO Michael Horn says the automaker expects “limited growth” until its new SUVs arrive, while one of its suppliers sets up shop in Tennessee.

Global sales of Hyundai’s Tucson Fuel Cell haven’t been able to match sales targets since the FCV’s launch in 2013, though not for a lack of trying.

Hyundai is planning on building a factory in Mexico, but only after annual domestic sales in the country rise to appropriate levels.

Deciding quality should be its focus over quantity, Honda announced it would scrap its target of 6 million units sold annually by 2017.

Though Volkswagen had plans to move 800,000 units annually out of U.S. showrooms by 2018, the automaker may now opt to dial back its ambitious plan in light of slow growth and falling sales.

Reacting to previously reported bad news, China’s BYD has cut its 2010 sales target by 25 percent to still quite ambitious 600,000 units, reports The Nikkei [sub].