#SalesForecasts

Both Edmunds and Kelley Blue Book are forecasting marginal year-over-year sales increases for the U.S. auto industry in September 2017.

If the analysts prove correct, it will be the industry’s first month of growth since December of last year. What’ll it take to push the industry beyond the 1.43 million new vehicles sold in September 2016?

The big gains from General Motors and Toyota will have to be big enough to overcome big losses from Fiat Chrysler Automobiles and Hyundai-Kia.

Volvo has lofty expectations for its presence in the U.S. luxury car market, but the Chinese-owned Swedish automaker is going to rely on a new boss to dramatically elevate the brand’s U.S. volume over the next three years.

Lex Kerssemakers, a Dutchman who’s been in charge of Volvo’s North American region for nearly three years, is being shuffled into the equivalent position as Volvo Cars’ senior vice president for Europe, Middle East, and Africa. It’s essentially a straight-up trade: Anders Gustaffson moves over from his role as senior vice president for Europe/Middle East/Africa to inherit Kerssemakers old job, according to Automotive News.

The new boss overseeing Volvo’s U.S. operations brings a retail-oriented perspective, having held his first job as a 14-year-old at his parents’ Volvo dealer in Sweden. Anders Gustaffson also held a role as CEO of Hertz in Sweden and was the leader of Volvo in its home market, as well.

Gustaffson’s predecessor —also his successor — hasn’t shied away from placing a large amount of pressure on Gustaffson’s shoulders. Through the first seven months of 2017, Volvo’s U.S. sales are down 9 percent, diving three times faster than the industry at large. Yet according to Kerssemakers, “Volvo should sell 150,000 vehicles a year in the U.S. [by 2020],” Automotive News reports.

That’s an 80-percent jump in the next three years. Get to work, Mr. Gustafsson.

Despite all of the attention being called to the U.S. auto industry’s downturn in early 2017, first-half auto sales slipped only 2 percent from 2016’s all-time record highs.

But the rate of decline in July 2017 is expected to be the worst of the year so far, with forecasters generally calling for drops of at least 5 percent.

That will represent a loss of at least 76,000 sales in July alone.

Launched for the 2015 model year, the seventh Hyundai Sonata was not the avant-garde successor to the 2011-2014 Sonata for which many hoped. The new Sonata, while objectively better in virtually every way, was missing a key ingredient.

For 2018, Hyundai has thoroughly refreshed the seventh-generation Sonata, hoping that a far more aggressive front fascia will draw more eyes. Hyundai went much further than the superficial, however, by stiffening the Sonata’s structure, upgrading to an eight-speed automatic, and including more safety equipment as standard fit.

Yet while Toyota and Honda believe their new Camry and new Accord can ignite the midsize sedan segment in a bid to wage war against a crossover onslaught, Hyundai’s goals for the refreshed 2018 Sonata are far more modest. Much more modest. Más modesto.

We had not yet seen the 2017 Honda Civic Type R.

We did not yet know at what lofty level the 2017 Honda Civic Type R would be priced.

We didn’t know precisely when we’d have an opportunity to purchase a 2017 Honda Civic Type R. We didn’t know how powerful it would be, whether there’d be a CVT option, if the Civic Si would be powerful enough to decrease Type R demand, or how many aero-aiding elements the Civic Type R would be wearing when it came off the boat from the UK.

But we were told Honda thought it could sell 2,000 Civic Type Rs per month. Which is impossible.

In late 2015, Toyota revealed that the automaker’s increasingly popular RAV4 would be increasingly leaned upon for major U.S. sales volume.

As of five years ago, Toyota USA had never sold more than 200,000 RAV4s on an annual basis. Toyota didn’t touch the 300,000 marker until 2015.

But the goal set in 2015 was loftier: 400,000 U.S. sales of the RAV4 in 2018. An SE trim level helped. Then the RAV4 Hybrid became a real success. Toyota sold 352,154 RAV4s in 2016 and is on track for 380,000 sales in 2017.

What will put the Toyota RAV4 over the hump?

If all goes according to plan, the 2018 Toyota RAV4 Adventure that goes on sale in September won’t be a mere oddball offshoot.

As 2017 Honda Civic Hatchbacks roll off ships on the Atlantic coast of North America, we’ve learned that Honda expects to send 40 percent of the company’s Swindon, England, Civic assembly plant output to North America.

In an article discussing the launch of the European-market Civic Hatchback at the upcoming Mondial de l’Automobile in Paris, Automotive News Europe says 20 percent of Civic Hatchback production will remain in the United Kingdom. Another 40 percent will head to the rest of Europe. ANE also says the United States “will take 40 percent of the 120,000-unit annual production, the company predicts.”

Long live the crossover? Honda’s about to put another 48,000 hatchbacks on North American roads.

Plug-in vehicles may be doing well as of late in the sales game, but a study by The Research Capsule says their gameplay needs more work.

A total of 510 employees will be laid-off beginning in January, the result of two separate actions linked to production and inventory concerns.

As the vortices of winter give way to the tornadoes of spring, two automotive weather forecasters predict April 2014 sales to rise 9 percent as consumers head for the showroom floor amid the warming air.

This coming Monday, new car sales for March will be announced. Forecasters increasingly are of the opinion that March will look like carmageddon never happened. Real-time data equipped TrueCar has released its opinions. Here are the highlights: