#SalesCharts

What do 58 consecutive months of year-over-year U.S. sales improvement look like? The accompanying chart is one way of looking at it. Ever since May 2010, Ram P/U sales have been on the rise. Most recently, this translated to a 24% year-over-year increase in calendar year 2014, a 14% jump in January 2015, and a 7% improvement last month.

Through the first two months of 2015, U.S. sales of non-Mustang Ford brand cars are down 2% to 91,026, a marginal loss of 1813 units. The overall Ford brand car lineup tumbled 6% in the month of February despite the Mustang’s 32% year-over-year improvement. The five non-Mustangs slid 11%, a loss of 5592 units to 45,234. The Mustang was Ford’s third-best-selling car, contributing another 8454 sales.

That February result was more in keeping with the Ford brand’s recent car sales disappointments. But we can’t be surprised to see Ford’s car division falling after 2010’s 22% improvement, 2011’s 14% jump, the 7% increase in 2012, and 2013’s 10% uptick. Ford’s share of the overall passenger car market increased to 10% in 2010, climbed to nearly 11% in 2011 and moved past 10% in 2013 again. Mustang aside, the results we’re now seeing from Ford’s cars reflect the age of the lineup.

Sales of full-size, body-on-frame, pickup truck-based SUVs from volume brands are up 58% through the first two months of 2015.

The Chevrolet Suburban and Tahoe, GMC Yukon and Yukon XL, Ford Expedition, Nissan Armada, and Toyota Sequoia produced 41,557 sales in January and February, or about the same number as the Toyota RAV4, America’s second-best-selling SUV/CUV. RAV4 sales are up 25%, year-over-year.

FCA Canada outsold the Ford Motor Company by 3690 units in February 2015, stretching the company’s year-to-date lead over second-ranked FoMoCo to 7162 sales.

Keep in mind, FCA (formerly Chrysler Group) was more than 5000 sales ahead of Ford Canada at this time last year but couldn’t hold on for an annual title.

Infiniti USA reported a 20% year-over-year February 2015 sales improvement, a gain of nearly 2000 sales during a period which saw Cadillac, Buick, Jaguar, and Lincoln sales decrease. Among premium brands, only Land Rover (up 23%), and Lexus (up 22%) posted greater February gains than Infiniti.

In fact, Infiniti’s February improvement was the second consecutive for Nissan’s upmarket brand – Infiniti sales rose 7% in the first month of 2015 – a meaningful statistic given the way 2014 ended. Second-half sales last year slid 10%.

Moreover, it marked the best February ever for the brand: 27% better than February 2013, 26% better than February 2012, 28% better than February 2011, 66% better than February 2010.

GM passenger car volume decreased 15% through the first two months of 2015 in the United States, tumbling by more than 18,000 units, or 21%, in February alone.

With vastly improved U.S. pickup truck volum e, steadily growing full-size SUV sales, and growth from the brand’s crossovers, GM was easily able to overcome the car deficit to post a 10% overall sales improvement in America through the end of February.

2015 will be the Nissan Xterra’s final model year. The final nails in the coffin were hammered in by an increasingly popular crossover market, total domination on the off-road category by the Jeep Wranglers, and Nissan’s inability to affordably recreate the Xterra with modern regulatory concerns in mind.

This doesn’t mean Nissan isn’t competing in the SUV market any more, but most of the automaker’s remaining SUVs are true crossovers. Nissan USA sold 376,388 Rogues, Pathfinders, Muranos, Jukes, and Titan-based Armadas in 2014.

Xterra volume, meanwhile, tumbled 77% over the course of a decade, falling by 55,942 units to 16,505 U.S. sales in 2005.

Often criticized for its poor performance in North American markets, the Dodge Dart has performed significantly better over the last five months, a period in which its midsize sibling, Dodge’s Avenger, gradually disappeared.

After generating nearly 50,000 U.S. sales in the first three-quarters of 2014, the discontinued Avenger dried up at the end of the year, generating only 2342 sales in the fourth-quarter and 461 in the first two months of 2015. The clear-out of deeply discounted, V6-engined, midsize cars from the Dodge portfolio opened up an opportunity for the Dart.

It’s official: Subaru is now routinely the seller of more than 40,000 new vehicles per month in the United States. That’s an impressive achievement considering that in 2013, the company averaged 35,390 monthly sales in what was the automaker’s best year ever. Between 2002 and 2012, Subaru USA averaged fewer than 19,000 monthly sales.

In each of the last twelve months, Subaru sales have shot past the 40,000-unit mark. Subaru USA had crested the 40K barrier twice in the previous seven months. But now all the brand’s best-ever performances have occurred in the recent past.

General Motors has reported 28,218 sales of their new midsize trucks since the Chevrolet Colorado and GMC Canyon arrived late in September 2014. Sales of both trucks have increased every month since arriving at dealers. Colorado volume in February was 177% stronger than it was in November; Canyon sales shot up 194% during the same period.

Neither GM pickup is the top-selling non-full-size truck in America, however, nor can GM yet claim the title when their sales are combined. Since October, sales of the top-selling Toyota Tacoma have increased 10% to 64,093 units.

The Volkswagen brand had arrested its sales decline in the United States. After 18 consecutive months of decreased year-over-year volume, Volkswagen sales increased in October, November, December, and January.

• Everything but the Golf drops

• Golf R returns

• Total Golf sales up 138%

Granted, those increased sales appeared only in comparison to the prior year period, when Volkswagen was in the middle of an 18-month downward streak. Compared with the equivalent period two years earlier, VW of America sales tumbled 12% in October 2014, 14% in November, 23% in December, and 19% in January 2015. Moreover, the reported yeear-over-year improvements were mostly slight: 8% in October, 3% in November, 0.1% in December, and 0.04% in January.

Perhaps Volkswagen was simply regressing toward the mean, rather than stopping a oncoming train in its tracks. February volume slid 5% in a market which grew 5%.

Subaru and Jeep are consistently two of America’s fast-growing auto brands. Aided by expanding portfolios and clearly understood branding, Jeep volume jumped 41% in 2014; Subaru sales shot up 21%.

Are any two auto brands more easily identified with winter than Subaru and Jeep?

Following a six-year period in which an average of only 55 GT-Rs were sold in America during the first month on the calendar, Nissan USA reported 101 GT-R sales in January 2015.

The GT-R’s 28% year-over-year increase hides a 110% improvement compared with January 2013 and a 405% improvement compared with January 2012, equal to an extra 81 sales.