Honda Won't Sell Tiny S660 in America, Because of Course Not

Honda won’t import its tiny S660 convertible to the United States because we are a nation of giant people who drive giant cars, Automotive News is reporting.

John Mendel, executive vice president for Honda, said three weeks ago that the S660 could bring some “spice” to the American Honda lineup, but apparently he looked at a nearby parking lot and changed his mind.

“When the practicalities of the market come in, and the car only so big, that might not be the best car for the U.S. market,” Mendel told Automotive News. “It might be better for India or China or somewhere else.”

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Honda Reportedly Considering S660 for America, but Will Any of Us Fit in It?

Honda may bring its small, two-seater S660 to the United States, Edmunds is reporting.

The car, which is much smaller than Mazda’s MX-5 Miata and categorized in Japan in the “kei” class, is powered there by a small, 660cc turbocharged three-cylinder.

In case you’re not picking up what I’m putting down: the S660 would be fantastically tiny on American roads.

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Patent Filing Reveals Smaller Sibling To Honda NSX

While the Honda S660 may never see these shores, the automaker may have a baby NSX in mind for the U.S. market based on a recent patent filing.

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Autoleaks: Production-Ready Honda S660 Revealed

Thanks to the Internet and a scan of a Japanese market brochure, the whole world now has an idea as to what the production-ready Honda S660 will look like when it hits showrooms later in 2015.

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Honda S660 To Enter Production In 2015 At Former Beat Factory

Over two decades ago during the early years of Japan’s Lost Decade (or Lost 20 Years for those who believe the nation’s economy has yet to improve since the boom of the 1980s), Soichiro Honda’s final car before his passing — the Honda Beat kei roadster — left the Yachiyo Industry Company-owned factory at Yokkaichi to take on the likes of the Suzuki Cappuccino and Autozam AZ-1.

History could come back around, however, when the factory gears up to build the production-version of the Honda S660 in 2015.

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The Beat Resurrected: Meet the Honda S660

Honda’s rear-driven products built for two tend to be motorcycles, scooters and ATVs for the most part, but every now and again the company will unveil a roadster whose name begins with an S, and ends with the number of cubic centimeters the engine provides.

Such a car is set to return soon to the showroom floor, and will make its debut at the Tokyo Motor Show in November: The Honda S660.

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  • Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
  • Rna65689660 For such a flat surface, why not get smoke tint, Rtint or Rvynil. Starts at $8. I used to use a company called Lamin-x, but I think they are gone. Has held up great.
  • Cprescott A cheaper golf cart will not make me more inclined to screw up my life. I can go 500 plus miles on a tank of gas with my 2016 ICE car that is paid off. I get two weeks out of a tank that takes from start to finish less than 10 minutes to refill. At no point with golf cart technology as we know it can they match what my ICE vehicle can do. Hell no. Absolutely never.
  • Cprescott People do silly things to their cars.