#Rolls-RoyceCullinan

As connoisseurs of fine gemstones all know, the world’s largest fine-cut colorless diamond is the Cullinan, otherwise known as the Star of Africa. It was only natural that Rolls-Royce chose the name of the largest of the Crown Jewels for its high-sided car (or whatever term it uses for its new SUV).

Also contained in that vast London collection is a lesser stone, the Cullinan II, but don’t expect Rolls-Royce to bend to industry norms and craft a second, smaller SUV for lesser-monied buyers. That’s just not in the cards, the automaker’s boss claims. Unless, of course, it is.

Gotta go with the flow, you know.

Those in the market for a brand new Roller are not apt to inquire about trivialities such as price or fuel economy. That’s why I highly doubt news of oil reaching its highest price in 3.5 years will give any Cullinan prospect a moment’s pause before they sign on the dotted line with a solid-gold Montblanc pen.

Rolls-Royce refuses to describe the Cullinan as an SUV. In every reference, it’s called an “all-terrain high-bodied car.” Company marketers were surely sequestered in a windowless conference room for ages before they settled on that term.

The rumor of an SUV from one of luxury’s mightiest brands has been kicking around for about three years now. Today, the folks at Rolls-Royce confirmed they will be calling it the Cullinan. Hey, at least it’s better than Urus.

In the spirit of not playing by any rules whatsoever, Rolls is referring to the Cullinan as a “high-bodied car.” Well, then. *adjusts monocle*