#RoadShows

Auto show season might be over, but the marketing event season is in full swing. At concerts, state fairs, sporting goods stores, hotels, golf tournaments, baseball games, food and wine festivals, gay pride festivals, dog parks, any kind of place where a target demographic might gather, you will find a car company showing off the vehicle they think target demographic should be driving.

It could be a ride and drive, it could be a static display ,or it could be an entire day’s experience like AMG Challenge, Chevy Rev It Up or Taste of Lexus (although big events like these seem to have been put on pause with the onslaught of the recession). Regardless of the level of formality or the amount of activity, all have one thing in common: People like me are working there.