Hyundai and Kia Invest In … Rimac?

In today’s episode of Surprising Bedfellows, we find the corporate duo of Hyundai/Kia throwing money in the general direction of Rimac. Technically titled Rimac Automobili, it’s the Croatian high-performance EV company known for making the outrageously fast Concept One supercar, a vehicle thrust into the public eye when Richard Hammond binned one at a Swiss hillclimb. That was a wreck from which he mercifully has recovered. Legend has it that the subsequent media exposure helped the company sell three units that same day.

Today, the EV company announced a $90 million partnership with the Korean giants. They’ll be working together to develop an electric version of Hyundai Motor’s N brand midship sports car and a high-performance fuel cell electric vehicle.

Wait, what?

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  • Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
  • SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
  • Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
  • Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?
  • Steve Biro Not only do I not want this technology in any vehicle that I own, I will not have it. As in I will never buy it or, if forced by circumstances to accept its presence, I will find a way to disarm it.