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The hard-done-by sedan, once as commonplace as weeds, junk mail, and shattered dreams, doesn’t need any more of a push as it shuffles towards its waiting grave. The buying public is already killing the segment through neglect. Last month, the once-Godlike midsize sedan fell below 10-percent market share in the U.S.

It’s grim times for the traditional sedan, be it compact, midsize, or land yacht. However, anyone hoping for a plateau or even a sales revival is kidding themselves, according to a study by KPMG. The advent of technology will only push more buyers away from sedans and towards their one true love.