#RichardBranson

Exclusivity is the name of the game for high-end automakers. While mainstream brands are busy chasing down volume, they’re courting your betters. Unfortunately, not every manufacturer can simply tag a vehicle with a lofty MSRP and call it a day. They have to convince their smaller customer base that they’re getting something special in return. Enter the most insane special edition we’ve seen in a while: the Land Rover Astronaut Edition.

As the name suggests, this is an SUV literally reserved for those who have been in space — or, more accurately, have set aside the necessary funds to do so through Virgin Galactic.

The vehicle is the offspring of a longstanding partnership between Land Rover Special Vehicle Operations and Richard Branson’s space-fairing lovechild, so owners will actually be more astro-tourist than astronaut. That said, they’ll still be able to proclaim they’ve been to sub-orbital space and motion to their “Zero Gravity Blue” SUV to prove it.

Virgin Group CEO Richard Branson has tackled everything from space and music, to airlines and MVNOs. Now, he has his sights on Tesla.