#RegionalSales

Nissan’s attempt to slash costs amid a protracted sales and profit slump will mean the end of two regional offices in the United States.

The news comes after a slew of measures aimed at reining in spending, the most recent of which was a buyout package offered to U.S. employees over the age of 52. With two years of declining sales on its ledger, the automaker figures fewer vehicles sold should result in fewer offices.

China’s car market, officially the world’s largest, is bracing for its second year of negative growth. November was the fourth consecutive month of declining year-over-year sales, representing an improvement from October despite volume dropping 4.2 per cent below last November’s tally. Unfortunately for China, the downward trend has not been the exception, but the rule.

According to the Hong Kong based South China Morning Post, the China Passenger Car Association (CPCA) was hoping for better. “The market failed to live up to expectations of a strong rebound in November,” said Cui Dongshu, secretary general of the CPCA. “Consumer demand remained weak as people are reluctant to spend on big-ticket items due to worries about a bleak economic outlook.”

This matters in the West because domestic manufacturers have bent over backwards to try and improve sales within the region, expending no small amount of energy or capital in the process. China’s citizenry are also changing their tastes to cope with a weakening economy, and it would be wise to look at the choices they’re making.