#RegionalMarkets
U.S. Auto Sales: Midsize Pickups Stage Full Recovery As States Let Down Their Guard
You read earlier this week how midsize pickups, despite adding the Ford Ranger and Jeep Gladiator to their ranks, suffered in terms of market share this year. It’s been a wild ride, these past few months, but the biggest strike against the purchase of a midsize truck remains the same as before: the existence of full-size trucks — which automakers seem far more likely to discount, boosting their vehicle-per-dollar proposition.
Especially in these pandemic times.
Detroit moved an unexpectedly large number of half-tons over the past two months, greasing the wheels via a sudden love affair with zero-interest, 84-month financing. Full-size trucks dipped instead of dived, but midsizers have now picked themselves up and dusted themselves off.
Steph Willems
May 14, 2020
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