#Ranger

In all fairness, the newly announced FX2 Package does boost the off-road cred of the two-wheel drive Ford Ranger, albeit modestly. If memory serves this writer correctly, RWD trucks can be a load of fun in the rough, assuming that backcountry trail isn’t too slick, greasy, or soupy.

An obvious ploy to capture the hearts and minds of those enamored by Ford’s popular (4×4) FX4 Off-Road Package, the FX2 seeks to slightly improve the off-roadability of rear-drive Rangers while elevating the truck’s visual brawn.

Do you find yourself wishing Ford turned up the heat on the Ranger pickup, perhaps offering customers a choice of powerplants and greater diversity in appearances? You’re likely in luck.

According to U.S. trademark applications filed late this month, the Blue Oval has just gotten started with its new midsizer, though anyone waiting patiently for the Raptor variant already offered overseas will have to remain on ice.

Ever wanted a microscopic multipurpose off-road car that’s not much larger than a lawnmower? Well have we got a truck for you. It’s a Ferves Ranger from 1967.

Judging from the comments on yesterday’s post about what the new C8’s rump might look like, most of you lot aren’t quite sold on the possibility of Corvette copying some of Camaro’s homework. One commenter used the word ‘ersatz’, for which he gets extra TTAC points.

This got us thinking: is there ever an appropriate time for an automaker to reprise styling cues on another model?

The new Ford Ranger only went on sale in January, but the midsize pickup is already the focus of a class-action lawsuit. The complaint, filed earlier this week, alleges the Blue Oval “deliberately miscalculated and misrepresented factors used in vehicle certification testing in order to report that its vehicles used less fuel and emitted less pollution than they actually did.”

Them’s fightin’ words, especially in the post-Dieselgate era. It also doesn’t help that Ford was forced to lower its fuel economy ratings on six models and dole out compensation to their drivers about five years ago. Is it deja vu all over again? Well, not quite.

Though much of the luxury vehicle segment is immune from the depressingly practical concept of “good value,” the less aspirational vehicles of the proletariat are not so fortunate.

Today we discuss overpriced non-luxury vehicles for sale in 2019.

Last summer, fans of mid-sized pickup trucks got a quick look behind the virtual curtain when the build-and-price tool for the new Ford Ranger leaked to the internet like a screen door on a submarine. Spox at the Blue Oval rapidly shouted #FakeNews, but the base price of $24,300 proved accurate.

At the time, we did an Ace of Base using the quickly-hauled-down pricing tool. Six months on, has anything changed? Are our readers still interested in a base Ranger priced $3,000 north of a base Colorado? Did NFL referees blow that call this weekend?

If you’ve paid attention to any of Ford’s marketing lately, you’ll know the company has been making vehicles for 115 years. When it comes to F-Series, the best-selling pickup truck line in the country, they’ve been ahead of the pack for 41 years. It should shock nobody that the company knows how to build a pickup truck.

There’s more to the success of the 2019 Ford Ranger than just whether or not the company can build a good pickup truck. The Ranger is a good truck. But will it be able to draw new customers to the growing midsize truck segment, and will it be able to attract people from Colorado and Tacoma?

Ford announced some HR news today, saying that Trevor Worthington has been appointed vice president, Global Product Development Operations & Vehicle Programs. Worthington has served as veep of Product Development for Asia Pacific since 2013. You may recognize that part of the Ford empire as the area which just got the Ranger Raptor.

Also today, Ford product guru and prolific tweeter Mike Levine promised “Some cool Ford Truck news coming later this week.”

Coincidence? We think not!

Good news: the Ford F-150 will not be discontinued as a result of the runaway popularity of the 2019 Ford Ranger. Phew.

As the Blue Oval readies its midsize pickup for a winter launch, Joe Hinrichs, head of global operations, claimed Monday that the automaker doesn’t expect much cross shopping among would-be Ford pickup buyers. Frankly, this would have only been a concern if buyers focused on a truck’s tow rating and nothing else. Still, Hinrichs felt it needed to be said.

Ranger folks are not F-150 folks.

News this morning of Ford deciding not to bring the Raptor Ranger to American shores (via Autoblog) whipped your normally placid author into frothy indignation, prompting him to print off a Blue Oval and emphatically throw his entire collection of competition-grade Elkadart Razor steel-tipped darts at it.

Okay, maybe the situation is not that dire here in the office. But given some strange product decisions, Wall Street frustrations, and a mystifying new ad campaign, we’re left with one inescapable question:

What in the name of Henry Ford is going on at The Glass House?

This time last week, Ford was busy claiming the leaked Build & Price tool for the 2019 Ford Ranger was “inaccurate.” At the time, most of the internet got a quick glance at the truck’s pricing and options packages before the Blue Oval hauled it down.

The official configurator is now live. About the only “inaccuracies” we could find? The listing for a Regular Cab truck has been replaced by a listing for a two-wheel drive Extended Cab pickup with no box.

It seemed like Ford Motor Company had answered prayers Tuesday, after an online configurator for the 2019 Ranger pickup finally appeared on the automaker’s consumer website. But, just as quickly as it appeared, Ford pulled it down. Apparently someone goofed up.

A company spokesman told Jalopnik that the posting “was a mistake,” adding that, “the pricing shown is inaccurate.” The build and price tool, the spokesman said, will appear next week.

It’s true that the configurator showed a regular cab selection, but clicking it only took you to the extended SuperCab bodystyle. A fleet or overseas option, maybe? We have to wonder just how different the actual pricing will be compared to what we just saw. So, for the sake of future comparison, here’s what Ford’s now-disappeared site told us (or didn’t) about the 2019 Ranger:

Look at the truck shown above. Blacked-out grille and bumpers, old-school phone dial steel wheels of a reasonable size, and an honest, hardworking cleat system on the outside of the bed. I’d drive it and I’m pretty sure you would, too. Raise your hand if I’m correct.

Hear that Ford? Approximately 100 percent of the American public TTAC readers would sign the note on a base model Ranger. The SuperCrews you showed us in January were a good start, now stop teasing us with overseas mini-Raptors and please whip up a base model.

Keeping with Ford’s naming tradition, I’m dubbing this the Ranger XL.

The other day, we learned of Ford’s new Ranger Raptor, a machine unveiled in Thailand with only the slightest of indications it may be sold in America. To not do so would be asinine in this author’s opinion, given the F-150 Raptor’s halo and the fact that folks can stroll into a Chevy or Toyota dealer and easily pick up a Colorado ZR2 or Tacoma TRD Pro.

Adding fuel to the midsized fire are comments garnered by Motoring in Australia, alluding to Nissan’s interest in developing a Raptor fighter of its own. T’would be based on the Navara, of course, a truck not available here.

Is it time for Nissan USA to take the plunge and bring the Navara here? Or is it better off continuing to pump out examples of the proven but older-than-Methuselah midsize Frontier?