#RamRodeo

Yet another special edition Ram pickup has landed for your trucking enjoyment. With the freshly renewed half-ton truck finally finding its way into showrooms, FCA is continuing to throw premium materials at its heavy-duty brother in an attempt to tide it over until an all-new machine bows for 2020.

Aimed squarely at wealthy cowboys who tow a lot of stuff, the 2018 Ram Heavy Duty Longhorn Ram Rodeo Edition (yes, the word “Ram” appears twice in its official title) is laden with leather, chrome, trailering gear, and badges the size of Texas belt buckles.