Toyota Prices Its RAV4 Prime, the Crossover With a Plug

By bestowing a name once associated with the Prius on its top-selling RAV4 crossover — while adding beefed-up electric motors, battery pack, and charging port for good measure — Toyota catapulted the compact CUV’s power and price.

For those looking to get off the line in a hurry while using less fuel, what kind of pocketbook pain awaits them in a new RAV4 Prime?

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2021 Toyota RAV4 Prime: Power Comes First, Gas-free Driving Second

It seems the automotive industry has learned that the instant torque and potency potential afforded by electric motors can be a selling feature all its own, relegating the usual save-the-planet messaging to the back burner. Even the traditionally staid and sensible Toyota is getting in on the game.

Not just Toyota, but even the RAV4 — a compact and newly revamped crossover most often associated with placid nuclear families boasting at least one parent who works for the public sector. Toyota is eager to tell you that an upcoming variant, revealed this week at the L.A. Auto Show, will get you to 60 mph quicker than any RAV4 that came before.

And it’ll do so without using gas.

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  • 3SpeedAutomatic "...to make room for reality TV reruns..."What an insult!! Shows how far broadcast TV will stoop for a few extra bucks.I much appreciate Jay for keeping the "motor head" world alive in a Zoom society. However, maybe it's time for him to retire or semi-retire. There's enough material for him to do YouTube with most auto related companies willing to underwrite....but the number of shows would be at his own pace.I wish him well!!
  • Gregtwelve I had an '88 Turbo Coupe with 5 spd bought used and really liked it. I loved the looks, it had decent power for the time and a nice interior. Unfortunately the head gasket went at around 60K miles. I repaired it myself and sold it.
  • Mattwc1 I bought a Maverick specifically because I wanted utility and great fuel economy. My wife has a RAV4 hybrid that we really like. I think Toyota would print money with a smaller RAV4 based truck.
  • Varezhka Dunno. Looking at Maverick and Santa Cruz, having the engine in the front of the driver and a crew cab layout will mean the rear bed will be about the same size as kei trucks. And it will still be more than 16ft long. I'd rather get a Tacoma and/or a Hilux at that point.If we actually want a small truck with usable bed, it will have to be cab over layout with standard cab like Toyota TownAce Truck. We already know how popular that would be, even without getting into federal safety requirements.
  • SCE to AUX "Its militaristic, drab fortress presence, is some sort of reflection of the times."Very insightful comment in your excellent summary. The Cybertruck vs Hummer EV comparison tests will be enjoyable, sure to enflame their fans.