The allegedly rugged and especially outdoorsy version of America’s best-selling utility vehicle will be priced below the top-of-the-range for its debut model year. The 2018 Toyota RAV4 Adventure starts at $28,695, according to CarsDirect, which places the higher, more tow-ready RAV4 above the SE but below the XLE in Toyota’s compact crossover lineup.
Toyota has already sold 269,835 copies of the RAV4 in the United States through the first eight months of 2017, easily a record start for the RAV4 that appears destined to fulfill Toyota’s forecasts by cresting the 400,000-sale marker by the end of the year. The RAV4 Adventure, Toyota predicts, will generate 40,000 annual sales, though it will surely be stealing some of those buyers from other parts of the RAV4 lineup.
The RAV4 Adventure does not, however, come standard with all-wheel drive. Yet unlike other RAV4 variants, where the cost of all-wheel drive ranges from $915-$1400, the RAV4 Adventure’s optional all-wheel drive will add just $700 to the MSRP, CarsDirect says.
You’d never know it from the Internet, where the Code Of Hammurabi rules with an iron hand and people on the forums are comfortable recommending the death penalty for everything from “stancing” your car to the unjustified application of an AMG badge purchased on eBay — hold on, I kind of agree with that last one — but it is probably not a crime not to use every last iota of your vehicle’s rated capabilities. You’re allowed to own a sportbike without racing it in WERA or doing a 140-mph stand-up wheelie past a police station. It’s morally acceptable for you to purchase a Porsche 911 Targa and never run it in any sort of Targa event whatsoever. And, as difficult as you may find this to believe, not everybody who acquired a Chevy Monte Carlo was a native citizen of, or even a past visitor to, the Principality of Monaco.
Still, it’s difficult not to feel a minor bit of disdain for the various pretensions that currently animate the automotive market. Not that you’ll pick that up from reading the new-car coverage at Chicago. Most of us don’t feel comfortable doing much more than what’s encapsulated by Pope’s delightful turn of eighteenth-century phrase: Damn with faint praise, assent with civil leer, / And without sneering, teach the rest to sneer.
Let’s take a break from that not-quite-good-natured approach for a moment.
No longer worried about being eaten by wolves, humans have developed a desire to carefully reintroduce a little excitement into their lives now and again. Sometimes, just the illusion of excitement is sufficient.
The compact crossover crowd isn’t exactly a pulse-quickening segment, so the 2018 Toyota RAV4’s Adventure trim, exposed Thursday at the 2017 Chicago Auto Show, didn’t need to do backflips to stand out. The Adventure is essentially an appearance package with some tow prepping performed at the factory. However, Toyota’s current hit-or-miss styling seems to have made its mark on the RAV4, and is further improved by trim-specific upgrades both inside and out.
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