Volkswagen Unveils Updated R Logo
Volkswagen has revealed an updated R logo that it says will still symbolize performance while also representing the brand’s “fresh start” — its refocus on electric vehicles, rather than the diesel ones that got it into trouble back in 2015.
VW similarly rejiggered is brand’s main logo, eliminating its three-dimensional aspects for a streamlined version highly reminiscent of the symbol used through the 1970s, debuting the new (old?) design at this year’s Frankfurt Motor Show. But the R’s transformation has resulted in something entirely novel, abandoning the leftmost vertical line in favor of an abstracted representation of the letter.
However, tweaking the visuals of a single character doesn’t have much meaning in itself. All we really care about is whether or not the R badge will still denote the maximum performance available from various VW models.
2017 Kia Sportage First Drive - The RDX Alternative
In case you didn’t know it, Kia’s on a roll. Sales have more than doubled since 2009, propelling Kia from a Mazda-sized player in the American market to one that outsold established brands like Subaru, GMC, Chrysler and Volkswagen.
Kia’s transformation may seem like a night-and-day makeover, but closer inspection reveals that it’s really the result of consistent incremental improvements to its products, frequent designs and refreshes, and astute pricing.
You can think of the Sportage as the final piece of Kia’s evolving puzzle. Sales may be on a roll for the Korean automaker, but the Sportage has never sold in large numbers. It finished 14th in a segment of 17 models last year. (The Sportage beat the Volkswagen Tiguan, Mitsubishi Outlander, and Chevrolet Captiva Sport). It could be that the Kia Sorento did a better job of nipping at the heels of mid-trim Toyota RAV4 and Honda CR-V models. For 2017, Kia gives us a new Sportage targeted more at Mazda and Ford than Toyota.
2016 Volkswagen Passat First Drive - Sensical Change
“What brings you to Vermont?” asked the young woman I was sitting beside on my flight to Burlington to drive the newly refreshed Passat.
“Volkswagen,” I replied simply.
After a pause, and with an eyebrow raised, she came back with the question: “Diesel?”
This is how every conversation about Volkswagen will start for years to come. And, to be fair, it’s also how we’ve talked about Volkswagen for the last 20 years — minus the eyebrow. Volkswagen is as intrinsically connected with diesel as Vermont is to small-town values that border on being Canadianesque.
Except now, conversations about Volkswagen diesels are punctuated with that eyebrow — and for all the wrong reasons.
Volkswagen Tiguan Revealed Before Frankfurt
Volkswagen has just revealed the second-generation Tiguan before the Frankfurt Auto Show opens to the press on September 15.
The new Tiguan will ride on Volkswagen’s MQB front-wheel drive platform and grow in almost every measurable dimension.
Review: 2014 VW Beetle R-Line
Every couple of years, somebody releases a study claiming to show that the average palate can’t differentiate between a good red wine and a cheap red wine, a good red wine and a good white wine, or a good red wine and a tumbler-full of Thunderbird mixed with antifreeze and raw gasoline. Survey says: it’s all the same juice, right?
Previously, amidst the vineyards of the Napa Valley, EIC Pro Tempore / sommelier Jack Baruth decanted a few forced-induction Germanic vintages and ran us through the tasting notes. He left one machine off – the turbocharged version of VW’s Beetle. So what do we think: GTI wine in a rotund bocksbetuel?
R-Rated Beetle For Testosterone Enhancement
Wolfsburg is working hard on making the (new) Beetle’s image a bit manlier. It hopes to get support for this endeavor from two R-Line packages that are based on the top “Sport” version: an exterior package and an interior package.