Abandoned History: Project Genesis, Toyota Cars for Young People

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

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  • Carson D A friend of mine bought a Cayenne GTS last week. I was amazed how small the back seat is. Did I expect it to offer limousine comfort like a Honda CR-V? I guess not. That it is far more confining and uncomfortable than any 4-door Civic made in the past 18 years was surprising. It reminded me of another friend's Mercedes-Benz CLS550 from a dozen years ago. It seems like a big car, but really it was a 2+2 with the utilitarian appearance of a 4-door sedan. The Cayenne is just an even more utilitarian looking 2+2. I suppose the back seat is bigger than the one in the Porsche my mother drove 30 years ago. The Cayenne's luggage bay is huge, but Porsche's GTs rarely had problems there either.
  • Stanley Steamer Oh well, I liked the Legacy. It didn't help that they ruined it's unique style after 2020. It was a classy looking sedan up to that point.
  • Jalop1991 https://notthebee.com/article/these-people-wore-stop-signs-to-prank-self-driving-cars-and-this-is-a-trend-i-could-totally-get-behindFull self stopping.
  • Lou_BC Summit Racing was wise to pull the parts. It damages their reputation. I've used Summit Racing for Jeep parts that I could not find elsewhere.
  • MaintenanceCosts The crossover is now just "the car," part 261.