#Production

It’s tough to break into an established market where brand loyalty reigns supreme and old habits die hard. Nowhere is that more evident than with full-sized pickup trucks in America, a segment in which the Detroit Three have a stranglehold on sales. Only two other brands of late have dared try to muscle their way into the arena; in the not-too-distant future, there may be only half that number.

Despite starting 2022 announcing a plan to normalize output, Toyota has had trouble living up to its promise. While most automakers were figuring out how to make more money off diminished production, the Japanese brand was plotting assembly schedules that would restore assembly rates to levels that would have been considered normal prior to 2020. But the rest of the market hasn’t managed to match Toyota’s optimism and the automaker has had to scale back its global production plan yet again — citing the usual supply chain constraints stemming from COVID restrictions and worldwide deficit of semiconductors.

Meanwhile, Ford Motor Co. looks to be abandoning its vehicle assembly plant in Saarlouis, Germany. The facility produces the Focus for Europe and may be in danger of closing if the automaker elects to sell it. While the site was in the running to produce Ford’s next-gen electric vehicles, those products have since been slated for assembly in Valencia, Spain.

Last week, news broke that Ferrari was plotting a third assembly line in Maranello dedicated entirely to EV production. But this turned out to be little more than a preamble for the obligatory announcement that the company would eventually transition toward building electric vehicles.

On Thursday, the Italian automaker told investors that all-electric and hybrid models will make up 80 percent of its global sales volume by 2030. This is to be done via a slew of new products it hopes to launch between now and 2026. Though the first Ferrari to run exclusively on battery power isn’t scheduled to arrive until 2025. According to the manufacturer, it’s plotting to launch 15 new vehicles as part of the overarching strategy. While some of those will undoubtedly be duplicates boasting open-air cockpits and slightly different powertrains, it has still got to be some kind of record for the brand.

Ferrari is rumored to be preparing a third assembly line in Maranello, Italy, dedicated for electric vehicles. The automaker has already purchased land near the facility and is presumed to make an official announcement on June 16th when it’s scheduled to present its four-year business plan.

As usual, this comes from a major media outlet that cited unnamed sources from within the industry. Though, considering the luxury sports car manufacturer’s confirmation that it would begin producing hybrid and all-electric automobiles, it’s more than plausible. Ferrari’s first battery electric vehicles are scheduled to arrive in 2025 and it still needs somewhere to build them.

While the semiconductor shortage was long considered the excuse par excellence for why the automotive sector couldn’t produce enough vehicles during the pandemic, some manufacturers have begun pivoting to blaming supply chains that have been stymied by Chinese lockdowns. Toyota is probably the best-known example. But the matter is hardly limited to a singular automaker and market analysts have already been sounding the alarm bell that strict COVID-19 restrictions in Asia will effectively guarantee prolonged industrial hardship around the globe.

Back in April, Shenzhen was emerging from a month-long lockdown. However, the resulting downtime severely diminished the tech hub’s output which exacerbated global component shortages. While Chinese state-run media claimed regional factories maintained full-scale production during the period, the reality was quite a bit different. Meanwhile, Shanghai has remained under harsh restrictions since March and more look to be on the horizon. As an important industrial center and the world’s busiest port by far, the situation has created an intense backlog of container ships that are presumed to create some of the sustained problems that we’re about to explore.

The automotive industry has basically resigned itself to running with lessened production for the foreseeable future. A significant number of automakers have suggested that it might be more lucrative to scale back output, reduce overhead, and focus on achieving broader margins per car during this prolonged period of economic and logistical duress. However, Toyota started the year saying it would do its utmost to raise production output as a way to make up for losses incurred during the pandemic. The company even said it anticipated things to gradually normalize through the spring.

Unfortunately, things have not gone according to plan. By March, the Japanese automaker had lowered its output goal for the fiscal year by 500,000 global units. Another 20 percent was lopped off for the month of April and leadership began expressing concerns that those preexisting goals might be totally untenable. While there were moments with the target actually rose, Toyota has repeatedly been forced to walk those claims back as the realities of the market dashed its dreams. Now, the company is once again cutting planned output for the month of June over supply chain issues with China.

News surfaced yesterday that Renault has decided to sell its Russia operations and stake in Lada for the grand sum of 1 rouble (or double that amount, depending on the source). For those playing at home, a single unit of Russian currency is presently worth 1.5 cents in America as of this writing.

Following that announcement, reporters at The Moscow Times said the country quickly nationalized a major factory belonging to Renault, marking one of (if not the) first major transfer of private assets into state control since the invasion of Ukraine.

What does Russia plan to do with the facility? Kickstart production of the Moskvitch, of course.

Acura has announced that production of the much-anticipated 2023 Integra has officially commenced in Marysville, Ohio. Deliveries of the iconic nameplate are said to commence in June and orders can be placed now.

But with pricing having revealed the starting MSRP of $31,895 — over three grand more than the mechanically similar Honda Civic Si — one wonders if the public interest has held strong. We now know that we’re effectively getting a revamped version of the ILX (also based on the Civic) with a steeper price tag and a more desirable name. The Integra comes with a 200-horsepower turbocharged 1.5-liter inline-four, mated to either a continuously variable automatic (CVT) or a six-speed manual transmission. But the CVT is standard, forcing customers that want a manual to spend $36,895 (including destination) for the A-Spec — which also comes with adaptive dampers, sportier looks, a limited-slip differential, and Acura’s technology package.

The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.

“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”

Volkswagen CEO Herbert Diess has explained that the automaker would very much like to get back in to the United States’ good graces now that it has cut ties with Russia. With the future of Europe looking shaky, VW is hoping to maintain its position as the best-selling brand in China and start making inroads in America after burning a few bridges there.

Despite the Dieselgate scandal being seven years in the rearview mirror, the automaker is still coping with the resulting financial penalties and the resulting decision to scale back its U.S. aspirations a tad until its electric models hit the road. But the company has always had an issue understanding what American drivers wanted, resulting in boom and bust phases for the company until it manages to solve the puzzle. The most common issue was an inability to adhere to ever-changing emissions standards. But there are also periods where the manufacturer was snubbed for offering subpar electrical equipment or simply having a lineup that was out of sync with American tastes. But Volkswagen has historically enjoyed a resurgence after making the necessary changes and Diess is hoping for another comeback.

Automotive manufacturers are currently on a quest to secure supply chains to avoid any future embarrassments relating to absent materials or missing components. If the last few years have taught the industry anything, it’s that it is always better not to get caught with your pants down. So we’re now seeing most of the major players trying to lock down raw materials necessary for battery production as they pitch upward in value in anticipation of numerous firms transitioning to all-electric vehicles.

Cobalt has been of particular interest to automakers and General Motors recently entered into a formal agreement to purchase the chemical element from the Anglo-Swiss commodities trader Glencore Plc.

Even though the global semiconductor shortage has been going strong for about two years now, the world has failed to successfully manage the situation. Production stoppages remain relatively common within the automotive sector, with manufacturers continuing to attribute factory stalls to an inability to procure a sufficient number of chips. But the excuse seems to have evolved into a catch-all explanation for supply chain issues that continue that go beyond a single missing component.

That makes it a little hard to determine precisely how much of the ongoing production shortfalls can be pinned on semiconductors. But AutoForecast Solutions (AFS) was keen to take a whack at it and determined roughly 1.4 million vehicles have been removed from the automotive industry’s targeted output for 2022 — that’s on top of the 10.5 million units we lost in 2021. While the issue is indeed global, AFS stated that the last batch of vehicles to get the ax was predominantly from Europe.

Last night, Tesla held a “ Cyber Rodeo” to celebrate the Gigafactory that’s opening in Austin, TX. The invitation-only event saw thousands of attendees, fireworks, a drone light show, Elon Musk in a cowboy hat, and a list of manufacturing promises so long that you almost have to believe that one of them will actually come true.

Among these were claims that Cybertruck would undoubtedly enter into production in 2023, along with the similarly delayed electric semi and Roadster. The CEO also touted Tesla’s often-criticized Full Self Driving (FSD) as poised to revolutionize the world after its public beta test is expanded later this year. Robotaxis are also said to be in the works and a humanoid robot, named Optimus, will help usher in “an age of abundance.”

Practically every automaker on the planet has begun signaling a desire to change with the times by collectively revising their business strategies. The new hotness involves lower volumes, higher margins, and electric vehicles with the ability to push connected services allowing manufacturers to charge you piecemeal for just about every feature imaginable.

While Volkswagen Group has been at the forefront of those trends since the 2015 Dieselgate scandal helped force its hand, it often suggested that the shift to EVs would be a boon to low-income families. It was hardly the only automaker to make such promises, nor has it been the first to break them after deciding that perhaps there’s more money to be made with premium vehicles. VW has decided that its ideal strategy involves culling internal combustion vehicles by 60 percent over the next eight years and focusing on higher-margin products yielding superior profitability.

On Monday, General Motors’ added a second shift for Heavy Duty variants of the Chevrolet Silverado at Oshawa Assembly to ensure the automaker can meet demand. There are also plans to launch a third shift to spur production of light-duty pickups after GM spent the last two years struggling to deliver vehicles in a timely manner.

GM Canada recently representatives from the Canadian federal government, eager to show that its $2 billion investment into Ontario manufacturing (specifically at Oshawa and CAMI Assembly) had already borne fruit. While this is said to eventually include the production of BrightDrop’s all-electric and perpetually connected Zevo vans, GM is presently focused on swelling production on some of its most valuable products.