#ProductPlanning
Mazda Says Rear-Drive Mazda6 Replacement Isn't Happening
When Mazda announced it would be discontinuing the midsize Mazda6 sedan for the U.S. market, some were crestfallen. With the industry having spent the better part of a decade moving away from the body style to support models they could associate with higher price tags, there’s been a deficit of good sedans of late. But a seed of hope was left intact when the company announced it would be pulling the Mazda 6 from our market.
You see, the company had long been teasing a rear-drive variant utilizing a powerful inline-six motor. Mazda was also going upmarket, indicating the possibility of the model returning to do battle with midsized German products with a higher price tag. But it’s looking like the concept is going into the trash bin along with Mazda’s suggestion of bringing back RX performance vehicles and creating rotary range extenders for EVs.
Ford Outlines EV Production Strategy for Europe
Ford Motor Co. has shared its intent to launch seven fully electric vehicles in Europe, including a battery-electric variant of the Puma subcompact crossover, its best-selling (and looking) passenger car for the market. Though the first EV in its new product offensive will be a midsize crossover helping Blue Oval deliver on a previous promise to manufacture electric vehicles in Cologne, Germany.
The unit is said to capitalize on Ford’s partnership with Volkswagen Group by leaning on the latter entity’s MEB platform that already underpins VW’s ID products and Audi’s e-tron vehicles. Driving range is estimated at 311 miles per charge, with the company anticipating a formal debut later this year.
Subaru Says No WRX STI, Suggests Electric Model
When Subaru announced the latest WRX sedan, it was made perfectly clear that it would arrive without the high-performance STI variant metaphorically in tow. After attempting to push performance versions of the Impreza sedan into becoming their own thing for years, the 2022 model year saw the WRX jumping onto the Subaru Global Platform. This resulted in a more mainstream vehicle we assumed would need additional time in the relevant skunkworks garage before it could reemerge as the aggressive, rally-inspired, no-nonsense WRX STI.
But Subaru is now saying that there won’t be an STI for this generation. According to the manufacturer, “future sports and performance cars should evolve to meet the needs of the changing marketplace and the regulations and requirements for greenhouse gasses (GHG), zero emissions vehicles (ZEV), and Corporate Average Fuel Economy (CAFE).”
GM Introducing New Premium Import Brand for China
General Motors is plotting to create a new premium brand for the Chinese market comprised primarily of halo cars shipped in from the United States. Details are scant at the moment, primarily due to GM getting caught with its pants down on the news breaking. The automaker doesn’t appear to have reached the point where it feels comfortable sharing. But Chinese media has been sharing the story for several days, forcing the company to issue an official statement confirming that it’s true.
GM Dumps Lordstown Motors
Lordstown Motors has gone from the savior of Ohio to just another blowhard electric vehicle startup. Last year, it became the focus of investment research firm Hindenburg Research and an incredibly damning report that accused the company of fraudulent behavior. The paper cited thousands of non-binding, no-deposit orders and was proven right a few months later when the startup announced it didn’t actually have enough money to commence commercial production. By June, Lordstown was under investigation and losing top-ranking executive with nothing to show for itself other than a factory it purchased from General Motors at a discount where it installed a pointless solar panel array. The company said it would be selling the plant to Foxconn Technology Group (Hon Hai Technology Group) in October, along with $50 million in stock, with the plan being to make the Taiwanese firm a contract assembler for the Lordstown Endurance pickup.
It’s going to need that money too because GM is severing ties with the startup and has confirmed it offloaded its remaining stock over the holidays. While the Detroit-based automaker only held about $7.5 million worth of shares, it still represented about 5 percent of Lordstown and continued support of a business that looked to be foundering.
Ford Ranger Raptor Gearing Up for United States
Ford has announced that the Raptor Ranger will become a global model this week, furnishing the relevant specifications while CEO Jim Farley scheduled its arrival in the United States for 2023.
While that doesn’t give us specific details for the version that’ll be hitting our market next year, nobody is expecting massive changes between regions. Our Raptor Ranger will likely utilize the same twin-turbo 3.0-liter V6 that’s inside the Bronco Raptor. That’s a lovely 392 horsepower and 430 pound-feet of torque, with numbers being subject to change to appease local regulators. Though the pickup’s 10-speed automatic and standard four-wheel drive (with a two-speed transfer case and front and rear locking differentials) should persist regardless of whatever the Environmental Protection Agency says it needs.
Report: Ram to Introduce 1500 Electric With Range Extender
This week, Stellantis announced the Ram Revolution at the 2022 Chicago Auto Show. Though it was less of an all-electric pickup concept intended to compete on a market that’s about to become saturated with them, and more of a way to engage with consumers on how the truck brand should implement its take on the segment.
To the surprise of everyone working here, Ram’s Revolution turned out to be little more than a market-research campaign designed to ensure the automaker can build an electric truck people actually want to buy. But that doesn’t mean the manufacturer hasn’t already made plans of its own. Ram CEO Mike Koval Jr. has even been sharing some of Stellantis’ electrification strategies, including outfitting some 1500 electric pickups with a range extender.
Ford CEO Asks Dealers to End Markups, Plans Punishment
You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.
Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.
2023 Alfa Romeo Tonale: Delayed But Drawing Nearer
Delayed by the semiconductor deficit, the 2023 Alfa Romeo Tonale is here and nearly ready for production.
It’s gone through some subtle changes since its 2019 debut at the Geneva Motor Show. But the Tonale, which I recently learned isn’t Italian for toenail, has remained true to the concept. The traditional Alfa grille has been retained while the razor-thin headlights have been widened slightly to make the signature LED elements more visible. But it’s otherwise indistinguishable from the concept without popping the hood or examining the non-fungible token (NFT) that comes with the car.
Porsche Becoming Volume Brand
While it may not be on the cusp of supplanting Toyota in terms of sales, the Porsche brand has enjoyed relatively consistent growth since 2009. Despite 2020 representing a poor sales year for just about everyone who wasn’t producing vaccines, the German manufacturer weathered the storm better than most and came back to break a few records the following year.
By the end of 2021, Porsche had sold nearly 302,000 vehicles globally. It also managed to break its previous sales records in China and the United States. Considering that global production volumes have remained suppressed by supply chain problems, it was an impressive accomplishment. However, Detlev von Platen, Executive Board Member Sales & Marketing at Porsche AG, believes the automaker can still outdo itself in 2022.
Rolls-Royce Vows to Become Electric Only by 2030
With the upper classes enjoying one of the largest wealth gaps in modern history, Rolls-Royce had a phenomenal sales year in 2021. Volume surpassed every other annum in its 117-year history, which might encourage one to assume that the business would be interested in maintaining the status quo. But that’s not to be the case, with CEO Torsten Müller-Ötvös having confirmed that Rolls-Royce is fully committed to abandoning internal combustion.
The automaker has said that its first series-production electric vehicle will arrive in 2023. However, it would like to have every gasoline-driven model in its lineup replaced by EVs by 2030 and the relevant strategies are already being put into action. From here onward, Rolls-Royce won’t be introducing any new combustion-reliant models.
Tesla Cybertruck Delayed Until At Least 2023
During last week’s earnings call, Tesla CEO Elon Musk confirmed that the Cybertruck would be delayed until at least 2023. That places the polygonal pickup two years behind its original schedule. But who among us with knowledge of the automaker’s production history actually thought it would be delivered on time?
Delaying products has become a hallmark of the Tesla brand and Musk doesn’t seem to be sweating it. Rather than focusing on launching a new vehicle for 2022, the business wants to prioritize increasing capacity and finalizing its move from California to Texas. Now based in Austin, Tesla made $5.5 billion last year compared with the previous record year of $3.47 billion in net income posted in 2020. Musk said the shift into routine profitability is proof that EVs are viable, adding that the company could have done even better if factory output hadn’t been so constrained last year. Unfortunately, those hurdles haven’t dissipated for 2022, encouraging the automaker to wait on both the Tesla Cybertruck and Roadster.
Volkswagen Passat Passes Away
The final Volkswagen Passat has rolled off the assembly line in Chattanooga, Tennessee, ending the model’s extended run on the North American market.
Designed by Giorgetto Giugiaro and introduced in 1973 using the VW/Audi B1 platform, the Passat arrived in the United States as the Dasher and was sold as a midsized luxury vehicle to people in the market for an imported economy car. The model carried different names in other parts of the world and even saw a few unique monikers used in the U.S. (e.g. Quantum) to help differentiate between the hatchback, sedan, and wagon variants sold throughout the 1980s. But it was officially known as the (B2) Passat by 1990, regardless of format.
General Motors Says Heavy Duty Electric Pickups Are Coming
General Motors has made another proclamation at CES 2022, this time providing a timeline for electric variants of its heavy-duty pickups. HD EVs are scheduled for 2035, which just happens to be the same time it has promised to have phased out gasoline engines. Presumably, that means the hardest working of GM’s work vehicles will also be the very last models to go all-electric.
“As previously announced, our plan is to have all new light-duty vehicles be electric by 2035,” GM CEO Mary Barra said during her keynote address. “And today, I’m pleased to announce that we’ll introduce all-electric heavy-duty vehicles on that same timetable.”
Toyota Promises Solid-State Batteries By 2025
While electrification has felt like the only thing automakers are willing to talk about anymore, CES 2022 provided yet another opportunity to see which companies are willing to make the biggest promises when pitted against each other. This encouraged plenty of manufacturers to issue reminders of their existing EV timetables, though we’d be lying if we expected any company to adhere to them all that closely.
Then there’s Toyota. Despite being the largest automaker on the planet by volume, the Japanese company is famous for hedging its bets and not being all that secretive about it. When other manufacturers were vowing swift electrification at all costs, Toyota said they would need to continue producing hybrids if they were to realistically serve the public. But the business is still developing battery tech, with a vested interest in selling it off to rival manufacturers who are more willing to run with BEVs exclusively. It’s also been developing solid-state batteries, which it has confirmed are on track for delivery by 2025.
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