Not Ready for Prime Time? Toyota Delays Prius Plug-in Launch

Toyota has pushed back the launch dates of its next-generation Prius plug-in hybrid, spelling a black Christmas for environmentally conscious motorists.

According to Reuters, the model — known as the Prius Prime in the U.S. — won’t bow this fall in Japan, and production will be cut back to match reduced demand. It’s not a great start for a model the automaker clearly worked hard on.

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Toyota Delivers Increased Incentives For Prius Models In April

Live in California and shopping for a Toyota Prius? Your bank account will love this news.

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Review: 2012 Toyota Prius Plug-In Hybrid

Public beta tests are common in the computer world where a group of fanatics pound your beta to death and help you find the problems. In the automotive world this activity is not only rare, it runs contrary to the cash spent on dressing future cars in swirly vinyl. The Prius plug-in is different. Toyota built 600 demonstrators and sent them to large corporations, Zipcar fleets and, of course the press. Even TTAC was allowed to drive one for a week. What does that have to do with the final product? And how does it stack up against the Volt, Plug-in Fusion and the 2013 Accord Plug-in? Let’s find out.

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  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?
  • 28-Cars-Later "The VF 8 has struggled to break ground in the increasingly crowded EV market, as spotty reviews have highlighted deficiencies with its tech, ride quality, and driver assistance features. That said, the price isn’t terrible by current EV standards, starting at $47,200 with leases at $429 monthly." In a not so surprising turn of events, VinFast US has already gone bankrupt.
  • 28-Cars-Later "Farley expressed his belief that Ford would figure things out in the next few years."Ford death watch starts now.
  • JMII My wife's next car will be an EV. As long as it costs under $42k that is totally within our budget. The average cost of a new ICE car is... (checks interwebs) = $47k. So EVs are already in the "affordable" range for today's new car buyers.We already have two other ICE vehicles one of which has a 6.2l V8 with a manual. This way we can have our cake and eat it too. If your a one vehicle household I can see why an EV, no matter the cost, may not work in that situation. But if you have two vehicles one can easily be an EV.My brother has an EV (Tesla Model Y) along with two ICE Porsche's (one is a dedicated track car) and his high school age daughters share an EV (Bolt). I fully assume his daughters will never drive an ICE vehicle. Just like they have never watched anything but HiDef TV, never used a land-line, nor been without an iPad. To them the concept of an ICE power vehicle is complete ridiculous - you mean you have to STOP driving to put some gas in and then PAY for it!!! Why? the car should already charged and the cost is covered by just paying the monthly electric bill.So the way I see it the EV problem will solve itself, once all the boomers die off. Myself as part of Gen X / MTV Generation will have drive a mix of EV and ICE.
  • 28-Cars-Later [Model year is 2010] "and mileage is 144,000"Why not ask $25,000? Oh too cheap, how about $50,000?Wait... the circus is missing one clown, please report to wardrobe. 2010 AUDI A3 AWD 4D HATCHBACK PREMIUM PLUS