#PriusAlpha

In a normal world, an automaker wants to time the announcement of a new car just right: In time to build anticipation. Not too early, because that would hurt sales of last year’s models. In Japan, they keep things simple and have the press event the day the car goes on sale. Today, I was at a press event in Tokyo that celebrated the Prius Alpha, a bigger, roomier minivanish Prius that can seat 7. If you’d order it today, you would get your car in a distant future, in April 2012. No typo. 11 months from now. Next year.

Welcome to the new world of post-tsunami car launches.