#Pricing

Hyundai’s Kona Electric is gradually seeping into select dealerships across the United States, requiring the company to (finally) make a definitive statement about its price. While our time spent with the model was brief, it left a positive initial impression. Clearly targeting the likes of Chevrolet’s Bolt and Tesla’s Model 3, the Kona EV did a fine job standing its ground and injecting a fun persona into alternative-energy vehicles.

While good, we held off on declaring it a modern masterpiece until we knew how much Hyundai planned to sell it for. Too expensive and people will tune out because, despite its unique charms, it’s technically still a subcompact crossover from a budget-friendly automaker — slick electric powertrain notwithstanding. Too cheap and the company is basically throwing money out the window, as the model is unlikely to be manufactured in high volumes and the brand can fall back on the federal government’s EV tax credits to absorb some of the cost.

Mazda’s next-generation 3 sedan and hatch heads to dealers in March, where buyers can kiss the idea of a “base” engine goodbye — at least until the innovative Skyactiv-X motor shows up. Until then, the 2019 3 fields just one power source: the 2.5-liter Skyactiv-G four-cylinder, which makes 186 horsepower and 186 lb-ft of torque.

While the new 3 doesn’t afford buyers any choice in the engine department, its drive wheels are another matter.

Big base power and upscale skin? Check. Available hybrid powertrain for added punch and elevated virtuousness? Affirmative. A price scale that tops the $90k mark on the high end? Also correct.

Lincoln’s 2020 Aviator, which rolls onto the lots of jubilant dealers this summer, gives brand faithful and new recruits another midsize option in the hot luxury SUV segment. It also gives Lincoln an opportunity to energize flagging sales while growing the brand’s margins.

So, where does the Aviator start, price-wise, and what can you expect to get?

Mercedes-Benz has announced pricing for its new A-Class sedan while throwing the gauntlet Audi’s way. The 2019 A220 starts at $32,500, which happens to be the exact cost of a base A3. The cars even share an identical $995 destination fee.

Considering both models feature 2.0-liter turbo four-cylinder engines producing 188 horsepower and 221 lb-ft of torque, we anticipated similar MSRPs. But Daimler might as well put a photo of the A3 in crosshairs on the A-Class’ window sticker.

Cheaper than the uninspired (and soon to be revamped) CLA by a few hundred bucks and roughly $1,500 less than a GLA crossover, the A-Class sedan is now Mercedes’ most-affordable model in North America.

The calendar reads 2019, meaning new Tesla customers can’t hope to wrangle more than $3,750 in EV tax credits from the feds — a figure that’s half as much as the incentive enjoyed by buyers up until New Year’s Eve. Of course, you may find yourself living in a state that’s happy to hand out some of its own cash. If so, lucky you.

Looking to soak up some of the difference, Tesla announced a price cut on all models Wednesday. Going forward, or at least until CEO Elon Musk decides otherwise, Tesla is shaving $2,000 from sticker prices across the board — including on the current cheapest model, which recently saw a price bump.

As the media obsessively focuses on the upcoming, mid-engined C8 Corvette, the C7 languishes. Vette sales exploded in 2014 following the release of the seventh-generation model, declining ever since. Chevrolet only sold 25,079 Corvettes domestically in 2017 and, even though year-end sales aren’t yet in, General Motors looks ready to fall short of last year’s volume for 2018.

While it is not abnormal to see the popularity of a high-profile sports car wane in the years following a debut, it’s slightly less common to see an automaker increase its price without adding some new hardware — and that’s what General Motors is doing with the Corvette in 2019.

With the continuing saga of Carlos’ Fakery playing in the background, Nissan has announced pricing for both the Kicks and Rogue Sport machines. Nissan’s littlest crossovers continue to slice their showroom segments into ever-shrinking slivers, with just about all the air between their offerings having long vanished.

As you’d expect, there’s a marginal price hike for 2019 but the Kicks remains squarely in the sub-$20,000 category. The Qashqai Rogue Sport will command a few more dollar bills than last year as well.

How quickly things change. In today’s era of #disruption, standing still equates to certain death, but pricing isn’t normally the thing seeing the greatest change.

Not at Tesla. Less than a week after the automaker announced a new Mid Range Model 3 that splits the difference between the Long Range variant (now available only in dual-motor guise) and the still-unattainable $35,000 base sedan, the model’s price has undergone a refresh. Musk Math must be at work.

Nissan did Leaf fans a favor when it upped the model’s driving range to 151 miles for 2018, a healthy increase from the previous generation’s 107 miles. Still, 151 miles falls well short of the industry’s nice-sounding gold standard of 200 miles — the figure to beat (or at least reach) for most automakers. With range like the new Leaf’s, long-distance travel remains complicated, inconvenient, and perhaps even impossible.

It’s no secret that Nissan plans to offer an upgraded battery next year, but just how much extra cash you’ll need for that 60 kWh model remained a mystery. Until now.

Tesla deserves credit for building useable, long-range electric cars, but shares a good deal of the blame for causing the public to associate EV driving with the expenditure of one’s retirement savings. Fledgling technologies carry a steep price in the early days, and other automakers weren’t immune from this reality. A base 2011 Nissan Leaf cost $32,780 before destination and federal incentives and offered 73 miles of range. A 2018 model retails for $29,990 and offers 151 miles.

Volkswagen, currently planning a massive electric vehicle assault on the Western world, knows the price gap between ICE cars and EVs is a major impediment to adoption. That’s why it’s couching its pricing strategy in terms buyers will understand.

Despite a public hell-bent on buying trucks and crossovers, Nissan is boldly continuing to forge paths and spend money in the sedan and subcompact categories. As Tim noted earlier this week, the company’s optimism in those segments comes at an interesting time.

We can now chalk another one up in the small car department for Nissan, by way of the 2019 Nissan Versa Note. This diminutive little hatch wears clothes that differ greatly from its sedan brother, a trait for which it should be thankful.

Hyundai has a problem to solve. Interest rates are on the rise, car buying is on the decline, and it has a newish luxury division forced to share showrooms with its regular models — most of which are moving out of the bargain bin.

However, rather than continue incentivizing the crap out of its vehicles, the automaker has decided to improve its dealership experience. There’s no official word on the amount of hugs Hyundai plans to dole out to prospective buyers, but the automaker does claim it wants to instill a warm fuzzy feeling in its clientele.*

Nissan recently announced pricing for the 2019 Pathfinder and, if you’re inclined toward something smaller and greener, the Leaf. While the Pathfinder sees a modest increase in pricing, the Leaf trots onward with its current MSRP unchanged.

The 2019 Nissan Leaf S retains its former $30,795 base price, which incorporates a $895 destination fee. However, depending on where you live, there’s federal and state tax credits to reward your virtuous decision to purchase an electric vehicle. If you’re worried about snagging that deal before Nissan hits 200,000 cumulative sales of plug-in autos, don’t be. Leaf sales stagnated over the last three years, leaving you with at least another 12 months before you’ll have to start tugging on your collar.

General Motors’ truck division decided to release its revamped 2019 Sierra 1500 line in dribs and drabs, starting at the high end. That goes for both vehicle arrival dates as well as information.

While we’re pretty familiar with the top-of-the-line Denali by now, GMC is slowly pulling away the curtain, with the upper-middle-range SLT being the latest to come (literally) online.

Peaking sharply in 2015, domestic sales of Nissan’s Versa slipped as North America pivoted toward crossover vehicles. While that’s normally a shame, there isn’t a lot of praise to heap upon the model. But is certainly is cheap!

Upgraded in the middle of 2018 to include a standard rear-view camera, along with a 7.0-inch color touchscreen, audio streaming via Bluetooth, Siri Eyes Free, a USB connection, new speakers, and — get this — an auxiliary input, Nissan intends to further improve the model for with the SV Special Edition package. However, bargain hunters might rejoice, as the model’s overall pricing will enter 2019 nearly unchanged.

That’s $12,360 (plus a $895 destination fee) for what is inarguably a new car. Hardware includes a 109-horsepower 1.6-liter four-cylinder engine mated to a five-speed manual, offering impressive fuel economy and absolutely nothing else.