#Pricing

Hoping to reduce the coronavirus pandemic’s strain on its balance sheet, Tesla slashed prices on three of its four models on Wednesday. While the company posted a surprise first-quarter profit last month, no one expects Q2 to be similarly rosy.

Tesla only recently fired up its Fremont, California assembly plant amid a cloud of threats and a lawsuit targeting Alameda County officials. With sales severely hampered by both the weeks-long shutdown and state-level stay-at-home orders, getting new Teslas out of the factory and into driveways becomes even more important than it was before. Perhaps consumers respond well to lower prices…

It was one of the more interesting debuts of this year’s pandemic-constrained spring auto show season: The 2020 Nissan Frontier, which heralds the fully revamped 2021 Frontier by donning that yet unseen midsize pickup’s new powertrain. Old truck, new engine and transmission.

Details of the first all-new Frontier in the better part of two decades remain scarce, but a report out Thursday suggests a big price increase is in the works.

General Motors is offering plenty of opportunity to drop mountains of cash on a next-generation GMC Yukon, but if frills are something you don’t need, easing into a 2021 Yukon can be a fairly painless process.

The longer and more spacious full-sizer carries a base price just $100 higher than 2020’s entry-level trim, though moving up the ladder will obviously see GM take home extra. There’s now an extra rung on that ladder, too.

Refreshed for the 2021 model year, the successful Volkswagen Atlas doesn’t change what consumers already like — and part of that strategy means keep its entry price static. Donning a revamped front and rear fascia that mimics its slightly shorter two-row sibling, the Atlas Cross Sport, the midsize crossover again starts at $32,656 after destination.

That price gets you into a front-drive S powered by a carryover 2.0-liter turbo four. Should your wishes include all-wheel drive, expect to find a lot more choice.

God, that’s an awkward word to type… and pronounce. Regardless, the upcoming Celestiq is a halo for the brand — a fastback-style four-door electric with exclusivity in spades. General Motors envisions it as a limited-production offering, and its price will reflect its status.

Sometimes the toy in the window is just a little too dear for the parent of a young child. Fast-forward a few decades and the shiny thing on the dealership floor is priced just north of what that same kid’s wallet can handle. Such is life.

But what if you and the OEM were able to strike a compromise — a reduction in power for a fairly significant drop in price?

Despite offering a choice of battery sizes, Rivian’s R1T pickup, scheduled for production late this year, was not revealed under a banner of affordable green motoring. Nor was the R1S SUV that followed it. The Michigan-based startup’s first vehicles instead wowed onlookers with their tech prowess and capability — four hub motors, an innovative platform, and a maximum range of 400 miles — and prices that were fairly comparable with existing high-zoot pickups and SUVs.

Carrying a starting price of $69,000 at its debut, the R1T is now said to be in line for a price drop. Same goes for the R1S.

In a matter of days, we’ll have a first drive review of the Hyundai Venue for you to peruse. That tiny vehicle’s introduction to the crossover market pertains to this story, as it’s yet another small, cargo-happy vehicle the Ford EcoSport — a vehicle that was aging even before its arrival on these shores — must face in 2020.

As one can expected from a new model-year vehicle, the EcoSport saw a price increase for 2020, but just as suddenly, it didn’t.

Next week, Tesla Motors will begin deliveries of its Shanghai-made Model 3 to Chinese customers — who stand to get a bit of a deal on them. Unlike Western markets, China is already loaded with local companies manufacturing electric vehicles and Tesla doesn’t want to lose out on market share simply because it priced its vehicles too high.

Originally, the manufacturer intended on selling introductory Model 3s at 355,800 yuan ($51,000 USD) a pop. That was soon lowered to 323,800 yuan ($46,500) to pull shoppers from automakers like BYD, NIO and Xiaopeng Motors. Broad profit margins are nice, but the Chinese EV market is too crowded for the brand not to focus on market share.

One of the bigger stories this year, albeit one that occurred mostly in the background of splashier news, concerned a fun-to-drive compact car that did pretty well for itself over the past decade. For 2019, that car got a makeover and a push upmarket, aligning it more closely with other models in the lineup. That car was the Mazda 3 — and the 2019 model year brought big changes not only to its content, but also its price.

Gone was the American-market’s base 2.0-liter engine and most of the model’s manual transmission availability, and these omissions played an obvious role in inflating the model’s entry price by roughly three grand. Looking back on the sales decline that marked the new 3’s entry to the market, Mazda’s leadership is expressing regret.

In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.

At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings.

The new CT5-V arriving for 2020 is not the departing CTS-V, that much is clear.

Cadillac’s one-time wildest offering has morphed into a similar-sized sedan with less than half the displacement and significantly less potency, though we can now report that it’s way cheaper than the outgoing midsize V.

Kia earned applause for being ballsy enough to launch a rear-drive sports sedan at a time when buyers were heading in the other direction. Don’t go, Kia said, we’ve got a more affordable option for traditional driving!

Rear- or all-wheel drive greeted buyers looking for something fresh, with four- or six-cylinder power doing the motivating. Since its late-2017 arrival, the Stinger’s sales have fallen off a bit from last year’s tally, when it sold in low but consistent numbers. For 2020, the brand may be looking to reduce build configurations.

That means less four-cylinder choice and the removal of the model’s entry-level model. Apparently, this won’t cause much pain to your wallet.

It’s no secret that Ford routinely cleans up in the muscle- and pickup-related segments, often to the chagrin of General Motors. The Blue Oval routinely outsells GM in both fields. Eager to change a few minds, Chevrolet began offering a $2,500 discount to Mustang owners (or lessees) interested in purchasing a Camaro. That rebate rose to $3,000 last month.

This month, the General is making another offer. As part of its Black Friday Sales Event, Chevy is willing to part with the Camaro at a 12-percent discount below MSRP. The only restraint is that it has to be a V8-powered SS model, making this catch feel like more of a perk — as we wouldn’t mind seeing more of them on the road.

Our big concern for Mini’s upcoming electric hatchback was that it wouldn’t have sufficient range to make sense in the United States. The company seemed to be more interested in producing a rambunctious urban runabout, rather than something that could serve as a do-anything, go-anywhere EV. But we figured we’d wait to see where BMW Group planned on pricing the thing before folding arms and furrowing brows.

As it turns out, the Mini Cooper SE’s starting MSRP will be $30,750 (including destination). While that undercuts the cost of some “rival” models by several grand, the Mini EV brings less to the party.