#PorscheDesign

If one of your DIY car enthusiast friends built a home or office audio system from the muffler and exhaust pipes of their favorite car as both an acoustic and visual part, you’d probably think it was a clever idea — something like using an engine block for the base of a glass coffee table, only more practical.

What, then, to think of the $3,500 Porsche Design 911 Soundbar Bluetooth loudspeaker that incorporates an actual titanium rear silencer and twin chromed exhaust tips from a Porsche 911 GT3 in its subwoofer?

Ferrari dice: $105 at the Ferrari Store

I’ll have to dig up the press kit to double check but I seem to recall that more than a dozen years ago, Puma and Fila were already selling about $250 million a year worth of Ferrari branded shoes and apparel. While a lot of people mocked Cadillac brand-strategy-whatever Melody Lee for her recent comments about turning Cadillac into a luxury brand, not just a seller of cars, licensing deals and brand extensions like the Porsche Design retail shops are now big business in the car biz.