Nearly Better Than the Real Thing: Porsche Taps Video Game Tech to Break New Ground in Automotive Design

Porsche has grown rather chummy with the video game community of late. In 2017, the automaker used North America’s largest gaming expo as a platform for the debut of the 911 GT2 RS. You can attribute that to a relatively recent marketing push that resulted in its vehicles appearing in interactive media after a long-standing absence. Porsche, for whatever reason, spent years being exceptionally choosy about which developers can license its vehicles for their games. This usually results in blockbuster titles using “RUF” as a placeholder or simply abandoning Porsche vehicles entirely.

The last five or six years have been different, however. Automakers want to broaden their marketing approach and get away from the big industry trade shows. For Porsche, that means video games, and the relationship is only getting stronger.

This week, Porsche Epic Games and the graphical processing wizards at NVIDIA gathered to showcase what they claim is a major breakthrough in computer design rendering. While we can’t say with any authority that this will forever change automotive design, what they’ve managed to accomplish certainly looks impressive.

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  • El scotto The Horror! The Horror! Former Scirocco owner with VW PTSD. It cost more to maintain than the BMW it got traded for. The BMW cost more to maintain than the Mustang GT ragtop it got traded for.Will a used Jaguar F type ragtop lead to more counseling?
  • El scotto Most of us have radio and phone controls on our steering wheels. I have no problems pressing a button and speaking.
  • MaintenanceCosts This could either be the greatest car you'll ever buy or an exasperating money pit, and you have no way whatsoever to know before you sign on the dotted line.
  • Arthur Dailey In Ontario 'distracted driving rules apply' . In Ontario while driving or stopped in traffic including at a red light or a stop sign it is illegal to i) use a phone or other hand-held wireless communication device to text or dial – you can only touch a device to call 911 in an emergency, ii) use a hand-held electronic entertainment device, such as a tablet or portable gaming console iii) view display screens unrelated to driving, such as watching a video program or a GPS device. In fact, simply holding a phone or other device while driving is against the law. – Government of Ontario website.Other examples of distracted driving may also include: personal grooming, eating or drinking, tending to children or pets. From Campisi LLP.
  • Theflyersfan $25,000 for an out of warranty VW Golf wagon. Make peace with the deity of your choice and do it soon because the world is set to come to an end any minute now.Being hauled on a flatbed doesn't rack up any miles so I guess that explains the 29,000 mile number. But at least it's a stick shift so would someone brave in the greater Columbus area take a chance? Just keep dry towels in the car to mop up all of the water that is bound to make an entrance sometime soon and wreck the interior. And get a AAA membership.