Automotive Popularity Contest: J.D. Power Releases APEAL Study for 2019

J.D. Power’s Automotive Performance, Execution and Layout Study, cleverly nicknamed as APEAL, was released on Wednesday. While we absolutely wouldn’t recommend using it as the foundation for your next vehicular purchase, it is a fun way to examine how the public views the various brands after 90 days of ownership.

Technically an automotive popularity contest, the 2019 APEAL study examines an owners’ “emotional attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat,” according to its publisher.

Expectedly, premium brands performed better overall — no doubt helped by their high-falutin owners’ smug sense of self-satisfaction. But there were a few pedestrian nameplates that managed to buck the trend and find themselves in the mix.

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  • Dave M. After an 19-month wait, I finally got my Lariat hybrid in January. It's everything I expected and more for my $35k. The interior is more than adequate for my needs, and I greatly enjoy all the safety features present, which I didn't have on my "old" car (2013 Outback). It's solidly built, and I'm averaging 45-50 mpgs on my 30 mile daily commute (35-75 mph); I took my first road trip last weekend and averaged 35 mpgs at 75-80 mph. Wishes? Memory seats, ventilated seats, and Homelink. Overall I'm very pleased and impressed. It's my first American branded car in my 45 years of buying new cars. Usually I'm a J-VIN kind of guy....
  • Shipwright off topic.I wonder if the truck in the picture has a skid plate to protect the battery because, judging by the scuff mark in the rock immediately behind the truck, it may dented.
  • EBFlex This doesn’t bode well for the real Mustang. When you start slapping meaningless sticker packages it usually means it’s not going to be around long.
  • Rochester I recently test drove the Maverick and can confirm your pros & cons list. Spot on.
  • ToolGuy TG likes price reductions.