#Pop-upShop

Over a year after the last domestic car dealership left San Francisco, Ford is hoping to gain a foothold in the Bay Area again with a series of “pop-up” showrooms.

“Pop-up” shops are short-term retail spaces located in trendy areas – often times, the temporary nature of the store is also a way to have some presence in an area where a long-term rental agreement would be too expensive. And in a market like San Fransico, where rents are sky high and local consumers are firmly in the “import camp”, a pop-up showroom might not be such a bad idea.