QOTD: Are Pickups Trucks Too Expensive?

If I had my way, and I’m sure others feel the same, Ford would dial back its styling about 40 years, return the 300 cubic-inch straight-six back to the F-150’s engine lineup, and dust off the column-mounted three-speed manual. We could all tool around like Uncle Jesse, confident in knowing we made a solid buying decision. As our need for fancy driver’s aids and entertainment systems and seats that do everything but propose marriage fade into hazy recollections, our only gripe would be the stickiness of the vinyl bench seat on hot, un-air conditioned days.

Never fear, though. The truck’s filled with refreshing watermelon and beer and lemonade!

Okay, enough of this fantasy, as it’s never going to happen. Not possible. Automakers are addicted to pickup truck revenue, and consumers are only too happy to play the enabler, topping up those coffers ever higher thanks to a never-ending thirst for more options, more features, more luxury.

Have we gone too far?

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Moar Powah: Engine Upgrades Coming to 2018 Ford Expedition and F-150

Ford Motor Company has announced a series of engine and transmission upgrades for the facelifted 2018 F-150 and redesigned 2018 Expedition, all designed to provide a boost in both power and fuel economy. For the Expedition, the upgrades also include an off-road package available as soon as 2018 models begin rolling off assembly lines this fall.

Starting with America’s perpetual best-seller, the F-150, Ford’s powertrain improvements include the addition of dual injection to several engines, expanded implementation of the 10-speed automatic, and a new motor for base trim trucks. While Ford hasn’t released fuel economy estimates, it promises there will be improvements across the range. It was, however, willing to divulge enhanced horsepower and torque specs for all light truck engines, minus the Raptor’s.

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Workhorse is Now Taking Reservations on a Consumer Version of Its Electric Pickup

Earlier this month, we covered Workhorse’s finalization of the W-15 electric pickup for sale to fleet buyers and wondered if there would be any consumer demand for such a vehicle. Apparently, the Ohio-based Workhorse Group was also curious if it might have a role in the retail market, as it’s now considering offering a variant of the plug-in hybrid for regular sale.

Yesterday, Workhorse posted an invitation via Twitter for interested parties to visit its website and reserve a W-15 pickup. It’s already receive some positive feedback on the subject, but it’s not yet an outpouring of support — at least, nothing that would match the nearly 5,000 letters of intent is has received from businesses regarding the purchase of its fleet units.

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Parked In Drive: 1968 Volkswagen Transporter Type II 'Doublecab'

Pickup trucks are a stereotypically American product, right up there with blue jeans and barbeque. The best-selling vehicle in America for the past 35 years? Ford F-Series. And the pickup truck defines our needs as a nation, maximizing towing, luggage, and passenger capacities as much as possible at the lowest possible price.

But must a pickup wear an American badge for us to consider it a proper truck?

After seeing innovative trucks like this 1968 VW Type II Transporter, you can’t help but ask, “Why must these be so rare in America?”

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Pesky Small Overlap Crash Test Sinks Another One

The Insurance Institute for Highway Safety’s small overlap crash test — the bane of every automaker’s existence — has prevented another pickup from achieving high marks.

This time, it’s the 2017 Nissan Titan — a full-size pickup struggling to stand apart from its domestic competition after recently undergoing its first redesign in 13 years.

In IIHS testing, the Titan crew cab, like many of its rivals, folded under pressure during the small overlap test. That keeps the truck out of the running for an ad-worthy Top Safety Pick rating.

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2017 Chevrolet Silverado HD First Drive - More Than Just Numbers

At the end of September, some of my auto journo colleagues busied themselves with the French delights of Paris, covering new reveals at the Paris Auto Show.

Me? I was somewhere much more in line with my personality, surrounded by heavy-duty trucks at the 1.5-mile Texas Motor Speedway. With both Ford and Ram cresting the 900 lb-ft of torque mark, the General needed to play catch-up.

Enter Chevy’s new 6.6-liter Duramax Diesel.

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2017 Ford F-150 Raptor: More Power, More Speeds, More MPG

Ford Motor Company has issued specifications for its 2017 F-150 Raptor off-road performance pickup, and you can thank the company’s engineers for the attractive numbers.

The next-generation Raptor makes serious gains not just in horsepower and torque, but also in fuel economy. The mileage boost should make those dirt-flinging romps through the countryside just a little bit greener.

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Fiat Chrysler Loosens Engineers' Leashes to Speed Up Ram Development

The next-generation Ram 1500, due to appear as a 2019 model, can’t afford any delays or Dodge Dart-like launch failures if it wants to challenge perennial front-runner Ford in the full-size pickup battle.

To ensure it doesn’t spend too much time in the womb, Fiat Chrysler Automobiles has taken the unlikely step of allowing some of its engineers to make their own decisions, Automotive News reports.

Clearly, when the success of one of its biggest revenue generators is at stake, the automaker is willing to kick tradition to the curb.

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Night Moves: Ram Builds a Murdered Out 1500

Accurate numbers haven’t rolled in yet, but we believe that this is the one millionth Ram 1500 variant offered in the past five years.

Okay, that’s far from the truth, but it seems like the folks at Fiat Chrysler Automobiles announce new pickup packages each time the tide goes out. The latest, announced today, is the Night package, available on 2017 Ram 1500 models.

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Nissan: Next Frontier Will Be Body-on-Frame

At a recent Nissan truck and SUV event in Carmel, a senior Nissan rep indicated there is zero chance the Smyrna, Tennessee based operation will alter its winning mid-size pickup formula.

When asked about the prospects of a unibody Frontier, Dan Passe, Senior Manager of Nissan Brand Communications, laughingly responded, “We don’t normally comment on future product, but a unibody Frontier is not happening.”

Honda is encountering strong demand for its recently launched, second-generation unibody Ridgeline, but Nissan will not follow Honda down the dedicated lifestyle truck path.

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Maybe the Dingo Ate Your Terminology: Australians Angered by the Term 'Truck'

Every country has its linguistic eccentricities. The Brits continue to call transport trucks “lorries” (and then there’s all that “boot” and “bonnet” stuff), while other locales adopt their own unique terminology for the same object or thing.

The first-generation Buick LaCrosse was sold as the Allure in Canada because “lacrosse” is Quebecois slang for something to which an entire Seinfeld episode is dedicated.

Australia is no different, but many people Down Under aren’t happy with a new term that is creeping into the country’s vernacular: “truck.”

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The Hyundai Santa Cruz Pickup is Absolutely Going to Happen, CEO Confirms

If you collected all of the ink spilled over the Hyundai Santa Cruz pickup’s chances of entering production, it would overflow the unibody model’s abbreviated bed.

Well, Hyundai just put a year and a half’s worth of rumors to rest, confirming to Motor Trend that the car-based pickup is definitely a go, and will appear in 2018 as a 2019 model.

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The 2017 Ford F-150 Raptor's Suspension is Crazy Like a FOX

The Ford F-150 Raptor grows longer legs for 2017, and it knows how to use them. (Apologies to ZZ Top.)

For the next generation model, due out this fall, the automaker teamed up with FOX to give the beastly all-terrain pickup better on- and off-road manners. That means beefier shocker for better cushioning and greater suspension travel.

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Nissan Takes a Chainsaw to the Titan, Offers a Regular Cab Version

With so many parents using crew cab pickups as family haulers, it’s gotten to the point where a regular cab full-sizer starts to look weird. Well, Nissan has one on tap that looks weirder.

Nissan will offer a regular cab Titan and Titan XD this fall, part of its plan to flesh out the lineup to three body styles. An extended “King Cab” version will follow the “Single Cab”, which is somewhat jarring when viewed from the side.

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BMW Might Build a 'Ute' Pickup Just to Screw Mercedes-Benz

If you’ve ever though the backseat and trunk in your 3 Series would be a perfect place to put a long, flat cargo space for hauling dirtbikes, start planning a move to Australia.

According to Motoring, the German automaker is considering fielding a pickup variant Down Under — a move once thought impossible, but now looks much more likely, thanks to Bimmer’s rival.

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  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
  • JMII Let me know when this a real vehicle, with 3 pedals... and comes in yellow like my '89 Prelude Si. Given Honda's track record over the last two decades I am not getting my hopes up.
  • JMII I did them on my C7 because somehow GM managed to build LED markers that fail after only 6 years. These are brighter then OEM despite the smoke tint look.I got them here: https://www.corvettepartsandaccessories.com/products/c7-corvette-oracle-concept-sidemarker-set?variant=1401801736202
  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?
  • 28-Cars-Later "The VF 8 has struggled to break ground in the increasingly crowded EV market, as spotty reviews have highlighted deficiencies with its tech, ride quality, and driver assistance features. That said, the price isn’t terrible by current EV standards, starting at $47,200 with leases at $429 monthly." In a not so surprising turn of events, VinFast US has already gone bankrupt.