#Pickups

Ford hasn’t confirmed the Raptor Ranger for the United States and it has really started burning everyone’s biscuit. The same is likely true in Canada — except for Quebec, where they would assumedly prefer the croissant. However, the collective annoyance doesn’t stem from fears that the middle-weight Raptor won’t make it to North America, as there’s already too much evidence to the contrary. Everybody just wants Ford to stop playing hard-to-get and cough up the details on their new pickup.

Using the Gamescom event in Cologne, Germany as a launching platform, Ford unveiled the Euro-spec Ranger Raptor to the public on Tuesday. While we’re still a little confused by the industry’s growing fascination with debuting new models alongside car-related video games, it is of little consequence. We don’t mind hearing about how it will be in the new Forza Horizon 4 as long as we get to hear some technical details.

A sea of green greets execs at major automakers this morning, providing a feeling of relief not unlike that of a weary travelling viewing the flight board at JFK where all flights read “On Time.” Come to think of it, that example is surely one of fiction. Anyway…

Unsurprisingly, light trucks and SUVs are the main reason for industry gains, driven by insatiable consumer thirst for tall wagons and vehicles with a pickup bed. This is a familiar refrain in an industry that is up nearly two percent so far this year.

Remember that Santa Cruz Concept pickup that miraculously appeared at the 2015 North American International Auto Show? Well, according to Hyundai, it’s still earmarked for future production, but the brand has really dragged its feet on its development.

Despite a warm welcome from the automotive media, the Santa Cruz hit a major speed bump when former CEO Dave Zuchowski left Hyundai Motor America. At the time, Zuchowski was pushing hard for more SUVs and especially the pickup truck, but sliding domestic deliveries forced home office to oust him from his position. Tragically, Hyundai’s preponderance of cars is probably the largest factor contributing to lackluster U.S. sales — something Dave seemed to understand.

Hyundai continued its pursuit of SUVs and crossovers without him, but the pickup was lost in the mix. Originally planned for a 2018 release, development of the Santa Cruz stagnated. Now, the automaker says it intends to get things back on track.

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March?

The United States and South Korea reached a free trade agreement on Monday that spared the Asian country from punitive steel tariffs, assuming Seoul keeps an eye on just how much steel it sends to American buyers.

A quota on Korean steel exports means the country can only sell 70 percent of its recent average (2015-2017) to the U.S., though it is hardly Korea’s largest export market. The deal, reached “in principle” ahead of both countries’ meetings with North Korean leader Kim Jung UN, will also see South Korea raise the limit for U.S.-made vehicles that needn’t conform to local safety standards from 25,000 to 50,000.

It’s good news for the Trump administration, but not everyone’s thrilled. Hyundai’s union is hopping mad that a steep tariff on Korean-built pickups — which was set to expire in 2021 under the previous agreement — was just renewed for another 20 years.

With Mercedes-Benz entering the pickup market with its new X-Class, BMW has admitted it may be time to did the same. To be clear, it wasn’t the home office that made this assertion. It was head of BMW Australia Marc Werner.

Aussies love their pickups or, more appropriately, its smaller, low-riding counterpart, affectionately called a “ute.” If you’re unfamiliar with the vehicle category, you probably don’t spend a lot of time in Australia or New Zealand. Bastardized from the term “coupé utility,” the ute moniker used to be reserved for models like the Ford Ranchero or Chevrolet El Camino. The term has since expanded to mean any non-gargantuan pickup truck and has roots going back to the 1930s.

At any rate, Werner says BMW needs to build one and the executive is pushing Germany to get the show on the road. Unfortunately for Warner, Bavaria’s receptiveness toward the segment has been mixed, to say the least. BMW senior vice president Hendrik von Kuenheim called Mercedes’ upcoming X-Class “appalling.” However, he appeared to be speaking more to the perceived subpar quality of the Nissan Navara-based pickup and not the concept itself.

On a snowy Thursday in Detroit, GMC unveiled the newest, and arguably most important, product in its portfolio. The 2019 GMC Sierra was designed and engineered to lead the charge to take back control of Truck Mountain. In an attempt to redefine the luxury truck segment, GMC is introducing a truck that’s all-new from the ground up.

The next-generation pickup also boasts a number of segment-exclusive features, including a tailgate that can open in six different positions, and a bed made out of Blue Oval tears.

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018.

With the 2019 Chevrolet Silverado having been unveiled at the North American International Auto Show earlier this year, the GMC Sierra is unlikely to give us many surprises in terms of hardware when it shows up in March. But, as it’s also being fully redesigned for 2019, the Sierra won’t look the same as previous incarnations and still has to differentiate itself from its Chevy sibling.

Based upon the shadowy teaser image, now a common practice within the industry, the recipe for telling the two apart will remain largely unchanged. While the new Silverado adopted even smaller headlamps than the outgoing model, the Sierra will persist with fresh versions of the large C-shaped units. Unlike Chevy’s split grille, the GMC is likely to have singular “chrome” reaching beyond the top of the headlights. The Sierra is assured to have unique taillights and wheels as well.

General Motors earned kudos from the TTAC crew by announcing a diesel inline-six for its redesigned 2019 Chevrolet Silverado 1500, as well as for efforts to shave hundreds of pounds from the body and adopt a more slab-sided look. The front end met with resistance from this author, however, and still does.

Bold, unconventional, and above all else, tall, the Silverado’s polarizing visage will surely add fuel to arguments between brand loyalists for years to come. But what about the Silverado’s equally revamped sibling, the GMC Sierra?

Here it is. Our money’s on this one winning the beauty contest.

Not willing to cede any pickup ground to its rivals, Ford Motor Company will soon open orders for a light-duty diesel pickup. Under the hood of its F-150, the Blue Oval’s new 3.0-liter Power Stroke diesel V6 promises class-leading fuel economy (in a very small class) and greater towing capacity than its Fiat Chrysler competitor.

The model’s trailer-yanking potential is the result of the latest battle in the great, ongoing Torque War.

America’s love affair with the pickup truck is about as well kept a secret as the styling of the next Mercedes G-Wagen. Steph talked about mid-sizers this morning, alluding to VW’s new trademark and pontificating if it’s worth the OEM taking a plunge into that segment.

Full-size trucks have no such concerns, of course, with their sales success seemingly as reliable as the sunrise.

Taking stock of my leather- and suede-trimmed surroundings, the first thought to cross my mind after settling into the top-spec 2018 Toyota Tundra tester was, “I can think of an easy way to save $500.”

That’s the extra coin you’ll pony up for the 1794 Edition package Toyota Canada tacked on to this range-topping, root beer-colored pickup. (“Smoked Mesquite” for all you color swatch fans.) To my left and right, and even straight ahead, pale, butterscotch-colored leather sprung up on the dash and doors, complemented — if you can use that word — by faux woodgrain so shiny, you’d swear a shoulder check might reveal the presence of an opera window.

It’s 180 degrees from subtle, and perhaps the same distance from tasteful. Below my feet, embossed 1794 Edition floor mats called attention to the founding of JLC Ranch, home to Toyota Motor Manufacturing Texas. Round brass studs glistened on either side of my shoes, bearing an uncanny resemblance to the base of a centerfire rifle cartridge.

My second thought, once America’s oldest full-size pickup got underway, was: “Haven’t these buyers ever visited a Ford dealer?”

She was only sixteen… only sixteen… with her eyes all aglow.

“She” in this case was my 1995 Ford F-150 XL Regular Cab 4×2, and she was only sixteen thousand dollars plus change. Of course, the equipment list was pretty light: 300 cubic-inch inline-six, three-speed automatic, air conditioning, sliding rear window, argent styled steel wheels, argent rear bumper, full vinyl bench.

You can’t get a truck like her anymore, and in some respects that’s a relief, particularly when it comes to the absurdly skimpy legroom Ford regular-cab trucks had until the Great Change of 1997. Yet as I steer my Iowa-class 2017 Silverado Crew Cab Long Bed around town I can’t help but feel a bit of nostalgia for the sensible size, simple operation, and anvil toughness of the old trucks. Even the loaded-up Eddie Bauer F-150s of those years look fairly basic in retrospect.

My wife, the infamous Danger Girl, has similar feelings about the Chevrolet half-tons she drove around Albuquerque as a teenager. Her 1990 regular-cab 1500 (struck, but not quite totaled, by an undocumented dreamer) and 1995 regular-cab 1500 (struck and absolutely totaled by an undocumented dreamer being actively chased by police) were already pretty beat-up by the time she took delivery, but they each went well past the 150k mark with very few problems. Simple, reliable, and sensibly sized.

With the introductions of the ever-more-medium-duty-ish 2018 F-150 and ziggy-stardust-style 2019 Silverado, maybe it’s time to ask ourselves where the half-ton wave broke and finally rolled back.

In case you’ve just exited a 60-year coma or immigrated to this country without any prior knowledge of it, Americans have a fondness for pickup trucks. So do automotive manufacturers. Last month, the average selling price for full-size pickups was $47,393. For General Motors, that translates to about $11,000 in profit for each truck sold — but the ceiling is even higher. Two years ago, Ford was rumored to be making $13,000 on each F-Series sold and its domestic competitors weren’t far behind.

Meanwhile, the average haul for an SUV or crossover isn’t likely to surpass $2,000 on its very best days and car profitability is typically even lower ( unless you’re Porsche). That’s why “Truck Month” seems to take place five times a year. It’s also why domestic manufactures are going to ensure pickups “dominate” the 2018 North American International Auto Show. Of course, was there ever a year when Detroit’s automotive trade show wasn’t at least partially overrun with trucks?