#PickupTruck

We don’t just love pickup trucks in America, we practically worship them. The half ton pickup truck is an American icon embedded into our music, our entertainment and almost the core of our culture. If you haven’t owned or wanted to own a pickup truck, you’re probably a communist infiltrating American society and should be stopped. Despite inroads from the Japanese competition, the full-size truck market is a solidly American segment that isn’t just led by the big three, it’s dominated by them. In August, RAM took third place with 33,009 pickups sold in the US of A, more than three times the number four player: this week’s Toyota Tundra. Why is this gap so large when Toyota crushes the big three in so many other segments? Let’s explore that while we look at Toyota’s refreshed 2014 Tundra.

TTAC readers looking to debate the “mid-size vs. full-size” truck matter have more fodder now that GM has unveiled a teaser photo of their new mid-size trucks.

The compact pickup is an endangered species in North America, but the reasons for its demise depend on which camp you ask. Its proponents will tell you that CAFE, the chicken tax and marketing campaigns have all conspired to kill off small trucks. Detractors claim that the new generation of full-size trucks are just as fuel-efficient and affordable, while in many cases being more refined.

I really like pickups, but haven’t had a lot of seat time in them. Hell, it wasn’t that long ago that I mistakenly called the new Ram 1500 a “quarter ton” pickup, with some members of the B&B responding in a manner that made Kohmeni’s fatwa against Salman Rushdie look measured and calm. In keeping with our new mandate to expand TTAC’s rental review program, I decided to work out my Zipcar membership when I needed to haul two sets of R-Compound tires and wheels to the tire shop. And it just so happened that I ended up with what could actually be called a quarter-ton pickup.

You may have gathered from my posts and reviews that I live in a mountainous and rural area. I have 9 acres of moderately steep to rolling hillside on which I have more chickens than I can count, some crops that need tending and soon a few sheep will be tossed into the mix. Up till now we’ve been schlepping anything that needed to be relocated by hand and that’s just getting old fast. My folks in Texas have tried to convince me to buy a John Deere Gator, but they aren’t exactly cheap or reliable. What’s a car nut to do? How about a backyard red-neck conversion? Before I dive headfirst, let’s run this by the best and brightest for some input.

The standard cab, short bed pickup is a rare breed these days. Most trucks that leave the dealer lot tend to be an extended cab, if not a four-door crew cab, with a longer bed and all the bells and whistles typically seen on a luxury vehicle. For a couple years, Ram has had the monopoly on a hot version of the standard cab with the Ram Express, a Hemi powered no-frills Ram, which starts at just $23,400. Not anymore.

It takes a really special Geo Metro to achieve Junkyard Find status; the last one that managed the feat was this bright green electric-powered ’95, which turned out to be a Ree-V conversion made in Colorado during the EV optimism of the late 2000s. During a trip to my old San Francisco Bay stomping grounds a few weeks ago, I spotted today’s Junkyard Find parked just a few yards away from this will-make-you-haz-a-sad 1960 Nash Metropolitan.

Even as the K-cars became a huge success, Chrysler didn’t give up on the Simca-derived Omnirizon platform. In fact, the 2.2/2.5 engine helped extend the Omnirizon’s life until the 1990s. We’ve seen a fair number of Omnirizon-based Junkyard Finds, including this ’78 Horizon, this ’84 Turismo, this ’85 Shelby Charger, this ’86 Omni, and this this Shelby-ized ’86 Omni GLH, and now I’ve managed to find one of the rarest of all: the pickup-truck Omnirizon!

News of former Ram divsion head Fred Diaz defecting to Nissan has sparked a hiring shuffle over at Chrysler. Reuters is reporting that former Dodge chief Reid Bigland will be moving over to head up Ram, while Tim Kuniskis will move from Fiat to replace Bigland at Dodge. Jason Stoicevich takes over from Kuniskis at Fiat.

Remember GM’s boast about how their new trucks could tow a segment best 11,5000 pounds? Turns out there’s a big ol’ asterisk that wasn’t expanded upon.

GM will have two new mid-size pickups out in 2015, just in time to steal the spotlight from the all-new Ford F-150. And according to TTAC Commenter and GM exec Mark Reuss, the two trucks should have fairly different missions.

GM announced that prices of their new 1500-series trucks would remain flat, while the new 5.3L V8 is estimated to beat Ford’s F-150 Ecoboost in fuel economy and towing capacity.

I see a lot of old, totally used-up Toyota and Datsun pickups in self-service wrecking yards (though any of these newer than about 1984 is a rare sight), so it takes a fairly special one to make me shoot some photos. This extremely Malaise-ated ’80 King Cab 720, with its brown paint, huge “4X4” door decals, and excrement-inspired tan/yellow/brown tape stripes certainly got my attention last week.

If there is one “winner” at NAIAS this year, it’s Ford. This should have been GM’s show, with the Corvette (its halo model) and their new full-size truck (their bread and butter) both being shown to the public for the first time. Instead, Ford debuted the Atlas concept, a thinly disguised 2015 F-150.