Nissan's Z May Not Be Dead Yet
Nissan’s 370Z is just shy of its tenth birthday and has really begun to show its age. While it remains a relative bargain if you’re seeking an imported rear-drive sports car, it loses that advantage if you’re willing to consider its domestic rivals. It’s a solid performance package by most metrics. But it’s capable in the same way a retired olympic athlete might be. It’ll still destroy your chubby neighbor in a foot race but not his teenage son, who just happens to be captain of his high school track team.
The company needs a replacement. However, back in October, Nissan’s chief planning officer Philippe Klein was extremely noncommittal when it came to naming the 370Z’s successor. “It’s an interesting question because there is a lot of passion people [have for] this vehicle,” Klein said at the Tokyo Motor Show. “This vehicle is still very alive but at the same time it is in a segment that is gradually declining, so that is making the [business] case more difficult.”
So that’s it. The Z is dead. Case closed… or is it? Apparently, Nissan hasn’t given up on the Z after all.
Nissan Prepares to Rejoin the Competition With Next Wave of Electric Vehicles
Consumer demand may be the driving force behind automakers shifting assembly line production toward crossover vehicles, but there is another trend that has nothing to do with modern-day sales. Electric vehicles have a small but loyal consumer base and the majority of carmakers seem poised to ensure the next decade caters directly to them — whether it be through pure BEVs or hybridized powertrains.
However, not every manufacturer has its electrified ducks in a row. Despite hitting its mark with the Leaf EV, Nissan has been resting on its laurels since 2010 and hasn’t made the same sort of technological promises that Volkswagen Group or Ford cannot help but keep repeating… over and over again. Nissan’s chief planning officer Philippe Klein even admitted in January that his company’s EV prospects are dim and something needs to be done.